Overcoming Communication Barriers in Covid-19 Vaccination Campaign

This presentation discusses the various communication barriers in the Covid-19 vaccination campaign and strategies that can be used by the UK government to overcome them. The barriers include physical, emotional, information, attitudinal, and cultural barriers. The strategies include opening more vaccination centers, providing authentic information through media, and providing information in different languages.

INTRODUCTION
It is due to miscommunication between
Government and individual that people not
willing to get vaccinated. The rumors in the
market creates communication barrier
between Government and people of the nation
which requires the UK Government to
identify this communication barriers in
different forms full stop the different
challenges and barriers that are faced by UK
Government to communicate the importance
of get vaccination are given below
Physical barriers – The physical barriers in
case of vaccination is that people are not
aware of the vaccination centers and test
centers. Apart from this these test centers and
vaccination centers are for from their places
and inconvenient to get vaccinated due to
heavy crowd on vaccination centers.
Covid-19 pandemic has changed life of
people completely and to make it as soon as
possible it is essential for individual to accept
the vaccination process. After covid-19
vaccination has been launched it has been
analyzed that there are several barriers of
communication due to which people are not
kin to be vaccinated due to several reasons. In
order to make vaccination as quickly as
possible the UK government is required to
communicate effectiveness of the vaccination
which will motivate people to get vaccinated
(Fetter, 2021). This poster contains various
barriers of communication due to which
people are not keen to get vaccinated and the
strategies that can be used by UK Government
with the help of which government will be
able to remove these barriers.
Challenges and Barriers
to communication
Advertisement Campaign Emotional barriers – Emotional
barriers are the trust issues in people
regarding the use of vaccine as it is
new and untested. Apart from this
people are worried to get sick by going
to the vaccination center and get in
contact with other people.
Information barriers – Less
information about the usefulness of
vaccination among people creates
information barrier which has a very
negative impact on people. Apart from
this there is so much negative publicity
which has been created by media in
minds of people regarding vaccination
which is also creates information
barrier among those people.
Attitudinal barriers – Some people
have an attitude to not accept the
changes and feel it risky to accept the
vaccination due to get increase chances
of infection in crowd (Quinn, Jamison,
and Freimuth, 2020). This attitude of
people towards getting vaccinated is
also a barrier between Government and
people.
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Strategies to overcome
these barriers
More vaccination centers: To reduce the
physical barrier the government is required to
open their vaccination as well as test centers
in different locations so that it can be
accessible by people of different locations and
also reduce heavy crowd on one center.
Information with the help of media: More
and authentic information provided with the
help of media to the people will help the UK
Government to reduce the emotional as well
as information barrier of communication. It
will helps to clear all the rumors about the
vaccine among the minds of people and
motivate them to get vaccinated (World
Health Organization, 2020).
Information in different languages:
Information about the vaccine should be
provided in different languages that are
understandable by people of various cultures
to reduce the cultural barriers among UK
Government and people of the country.
Cultural barriers – Most of the information
about the vaccine has been provided in
English language and there are so many
people in United Kingdom who are not
confident in their abilities to understand
English. This cultural difference between
people living in UK and other also create
communication barriers which makes people
more anxious regarding the vaccine than
others.
CONCLUSION
The above discussion helps to conclude
that there are several barriers of
communication which stops people to
get vaccination and UK government is
required to work on these barriers. To
work on communication barriers
between UK Government and public
there are various strategies that can be
used by government to overcome
different barriers.
References
Fetter, J.C., 2021. COVID-19 Vaccination
strategies in public psychiatry. Psychiatric
Services, 72(2), pp.231-231.
Quinn, S.C., Jamison, A.M. and Freimuth, V., 2020.
Communicating effectively about emergency
use authorization and vaccines in the
COVID-19 pandemic.
World Health Organization, 2020. COVID-19
global risk communication and community
engagement strategy, December 2020-May
2021: interim guidance, 23 December
2020 (No. WHO/2019-nCoV/RCCE/2020.3).
World Health Organization.
Challenges and Barriers
to communication
Different types of strategies can be used by
UK Government to overcome these
communication barriers on the basis of
different barriers. The strategies which are
used for different communication barriers are
given below: