Marketing and Communication Profiles in Real Estate: CPPREP4004

This assignment solution addresses key aspects of marketing and communication in the real estate sector, focusing on the CPPREP4004 unit. It explores crucial elements such as identifying and analyzing marketing and communication channels, the primary components of client and community engagement, and the ethical considerations involved. The document delves into interpreting the roles of marketing and communication, the importance of personal and ethical profiles, and strategies for resolving client expectations. It covers research methodologies for property representation, aligning property profiles with marketing approaches, and identifying community expectations. Risks associated with poor marketing and communication are highlighted, alongside methods for agency engagement. Furthermore, it outlines different types of real estate services, client and community expectations, and various marketing and communication techniques, including agent-to-client, property-to-client, and agency-to-community approaches. The solution emphasizes ethical practices relevant to real estate marketing and communication.

CPPREP4004 ESTABLISH
MARKETING AND
COMMUNICATION PROFILES
IN REAL ESTATE

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Part A – Written Activity – Short Answers
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1. What will need to be identified and analyzed in relation to
marketing and communications channels?
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Marketing and communication channels must be effective and smooth. Both these
channels are inter related to each other. Especially in respect to marketing it
requires an effective communication channel in Australia. In case of marketing
and communication both the respect channels are the crucial elements that needed
to identify as to which channel must be used. Channels dominate in both these
aspect about the efficiency of both these factors. How much effective the channels
used to conduct marketing and communication. Cost of using these channels also
a primary area of concern that needs to be analyzed while choosing these
channels. Success rate of these channels also matter the most in case of both these
functions. Level of control is another crucial element associated with both these
channels. How much control these channels ensure to the management after using
them is another critical area that needed to be analyzed while utilizing both these
channels.
2. Identify the two (2) primary components of marketing and communication in
client and community engagement
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1. Availability of digital mediums
2. Cost of using
3. What ethical aspects will need to be considered for marketing and
communication?
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Ethics is always a part of marketing and communication. In both these operations
only the fair and relevant information must be shared. Marketing and
communication should not disclose any confidential information about the
organization and profession in Australia. Only the fair information should be
disclosed in both these operations. This is more like more based on philosophy
about promotions and communicates in respect to product and services. Principle
of ethics denotes that only the information needed must be shared in marketing
and communication. All such information that provide unfair interest to the
organization must not be shared in the marketing and communication.

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4. What will need to be considered when interpreting the role of
marketing and communication in engagements?
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The marketing and communication must be informative in nature. It must provide
all the necessary information that needed to serve through marketing and
communication. Role of marketing and communication becomes very effective as
both these roles are engaged about letting the potential customers and other key
stakeholders about the product or service offer by organization.
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Assessor to complete shaded areas: S NY
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5. Where might you record the alignments between client expectations and
personal practices?
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In many cases differences can be monitored between client expectations and
personal practices. Client expects the best level of services in the least level of
price. Personal practice allowsserving the best level of service based on the price
affordability in Australia. Level of service and prices are the key point that creates
a major difference between client expectations and personal practice. Marketing
and communication becomes a crucial part of engagement and at the same time
both these practices are costly. Expectations of client immensely influence the
persona practice of professionals. As all hey practice are based on the
expectations client keep from them. As client pay fees and money only if the
professional able to meet the expectations of client.
6. What is the purpose of a personal profile?
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Personal profile is made by professionals engaged in serving the services related
to communication and promotion. This can be built over Linked In and other
social media applications. Personalprofile provides a complete detail about the
services, charges and other such relatable aspects. This is the personal level
profile comprises with all different services and facilities cater to customers.
Personal profile also consume background of the professional about the
education, experience and other such detail that provide a brief overview about
how much the professional is keen with his work. What level of expertise
professional has achieved in communication and marketing.
7. What is an ethical personal profile?
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Ethical personal profile is all about meeting the ethical standard while delivering
the personal level profile. This is about to provide only the authentic information
and knowledge about the education, work experience and different other aspects.
Ethical personal profile copes up with the standards and requirements of ethics.
Only such information that is fair and relevant in included in the ethical personal
profile.
8. How might you resolve outstanding matters arising from client expectations?
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Outstanding matters indicated to all such matters that are due and remain
unsolved. issues remain unsolved they become outstanding. Many ties after the
work is They are the issues in between the professional and client that remain

unsolved due to any reason. Issues are always a part of the journey of professional
in Australia. When done the operations do not meet up the expectations clients
has associated with the work of professional. In such a situation matters arises out
of the client expectations.
9. How might you conduct research so you might explain how a
property is represented to appeal to a client?
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Research is done with the support of brief document. This involve all the
strategies that will use to identify the requirements and expectations of client.
Internet, journals, books and other sources are used that can serve the best level of
information about the expectations clients has associated.
10. Reflect on the alignment between the property profile and marketing approach
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Property profile example Marketing approach example
Size of property is available Use tools like social media and other to
promote the property.
Rate of property is given Highlight rate of property along with
good structure of property in Australia.
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Assessor to complete shaded areas: S NY
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11. How might you identify the community expectations for real estate
marketing and communications so these can be analysed?
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With the support of personal interaction and surveys information can be collected
and gathered. Real estate is such a huge market that consists up a huge turnover.
Interactions with customers, traders over internet, personal interaction and in
other such way information can be collected.
12. What methods might be used by an agency to engage the community?
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Method like social media branding, articles, promotional journals, radio,
television and other such methods can be used to get engaged with the
community. All these tools will make the society aware about the products.
13. What will you need to do in relation to the alignment between an agency
marketing and communication approach and community expectations?
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Only such information that can lead to the expectations of society must be
projected in the campaign. Such tools like social media that are mostly used by
the society and customers must be channelized.
14. List five (5) examples of the risks you might identify to the agency,
resulting from poor marketing and communication practices
1. Brand perception and value  
2. Affiliation  
3. Event branding  
4. Advertising  
5. Inadequate marketing strategy  
15. What might you identify through analyzing any community expectations
identified for the marketing and communications activities?

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It is identified that community look at the size of property and the prices offer by
traders. They only go for such products that offer the least level of pricing in
Australia. In most of the cases location also becomes an area of concern about the
customers. Community expectations always been associated with marketing and
promotion activities. Only such strategies and tactics are implementing that cope
up with the expectations of community.
Participant’s
name:
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Part B – Written Activity – Long Answers
Assessor to complete shaded areas: S NY
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1. Identify and outline (brief description) seven (7) different types of real
estate services
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1. Residential property management
2. Property management business development
3. Commercial / Industrial / retail property management
4. Commercial / Industrial / retail sales
5. Auctioneering
6. Buyers agent
7. Business broker
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2. What are the general expectations of clients and the community for real
estate services?
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Client and community expect the best level of real estate services from the service
holder. Different services associated with real estate that are denoted as
Residential property management, Property management business development,
Commercial / Industrial / retail property management, Commercial / Industrial /
retail sales, Auctioneering, Buyers agent and Business broker in Australia. Client
expect the trust worthy services that will guide in the best way on the basis of the
expectations and requirements of real estate. Expectations of client and
community also associated with the trust worthiness of the services as the services
must be reliable and trust worthy. Prices offer in these services must denote the
fairness and not any fraud should be conduct in form of all these different types of
real estate services.
3. Identify and explain the six different types of marketing and communication
used
in real estate
1. The agent to the client
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2. Digital Marketing
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3. The property to the client
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4. Television Marketing
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5. The agency to the community

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6. Search engine optimization
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4. Explain each of the following methods used for marketing and communicating:
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a. The agent to the client
In this marketing and communication technique agent approach to client about the
real estate properties. Based on the requirements and needs of the client agent
suggest the best property at the best level of location possible to client. Prices area
crucial factor that influences the client decision in respect to buying any real
estate property of Australia. Many times client from itself approach to the agent
about the type of property they are looking for and once the agent get to know
about the ideal property based on the needs and requirements of the client he
directly contact to the respective client about the property identified. Agent also
contact with the existing customers who has bought the property in past from the
agent. As the property market is very volatile many times client buys property
only for investment purpose.
b. The property to the client
The property to the client is another crucial technique of marketing and promotion
in real estate sector. In this technique of promotion agent offer specific property
to customers and try to sale such a specific property. On the basis of the features
associated with the property entire deal is made between agent and customer.
Agent tries to portrait the property in the best way possible in the respective
technique and method. Property to client is a simple technique and method in
which agent try to bring property in front of the customers to sale the property.
c. The agency to thecommunity
The agency to the community is another crucial method to promote the real estate
property. In this method agency use promotional channels like holding, poster at
different locations to attract the customers. Social media and different other
promotion mediums are also used to attract customers to buy a certain property.
In this promotion technique agency try to attract the entire community or society
instead of approaching only to selected number of peoples in Australia.
Promotions are also channelizes at the large scale level in this promotion
technique. This is the best way to promote the property. All types of potential
channels of promotion and marketing are used in this technique.
5. What ethical practice is relevant to marketing and communication in real estate?