Cradle to Grave Vs. Cradle to Cradle: A Comparative Study

Marekting
Prepared by:

Introduction
This presentation is designed for educational purposes comprehending
whether 'cradle to grave' philosophy should be followed by businesses in
product design strategies rather than 'cradle to cradle' intelligent design
model.
Cradle to Grave is an open loop product design which moves from material
extraction to disposal while Cradle to Cradle moves beyond disposal for
product into recycling.
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Cradle to grave: Concept
◂ Businesses for years have solely focused on performance and cost.
◂ “Cradle to grave”, a new thought process was a contribution made by the “green”
movement.
◂ Products impact while they are used or disposed is considered.
◂ It emphasizes that many products significantly affect all through their lifecycles i.e.
raw materials extraction to product production, use of energy and water, its waste
and emissions, transportation impacts, its real utilization and, ending with its
disposal (Ahmad and Kuan 2018)
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