MBA602 Assessment 3: Business Plan for Future Profit Pty Ltd

This business plan details the expansion strategy for Future Profit Pty Ltd, a business consulting firm, focusing on growth within the Canberra region. The plan includes a thorough SWOT analysis, a comprehensive marketing strategy targeting SMEs in the science, technology, engineering, and mathematics, and healthcare industries. An operations plan outlines training requirements for new accounting services, including cloud accounting, AI, and blockchain technology. The financial plan projects profitability over three years, considering capital investments, cash inflows, and outflows, and includes a detailed financial budget and capital investment plan. The company aims to secure $350K for expansion, focusing on providing accounting services and business solutions in Canberra. The primary goal is to address business growth with the help of operational, marketing, and financial plans which cover the demand, trends, and the strategies to cover these fields.