Assignment on Creating a Mix - Product Segment

Running head: CREATING A MIX
Creating a Mix for the Lifestyle sbu of Clorox
Name of the student:
Name of the university:
Author note:

CREATING A MIX1
Table of Contents
Product.............................................................................................................................................2
Distribution......................................................................................................................................3
Promotion........................................................................................................................................5
Pricing..............................................................................................................................................6
References........................................................................................................................................8

CREATING A MIX2
Product
In the product segment, the lifestyle range of products of Clorox will only be the areas of
concern. The product will be introduced with innovative features to make it more attractive for
its target audience.
Product Target Market Innovation
Hidden Valley Dressings and
Dips (Oil-Free)
Men and women in the age
bracket of (29-75)
 No use of oil and
mayo
 Usage of vinegar,
cashews, spices and
yogurt instead
Personal Care Products such
as Beauty Innovation with
instant skin effect
 Men and women aged
(18-55) years
 For students in
schools, colleges and
universities
 For males and females
in offices
 Few ingredients can
be considered like
salicylic and glycolic
acids to smoothen and
brighten the face
 The use of Primer and
Undereye Brightener
to resonate the skin
Innovative Brita Filters People of all age groups The use of ‘Acoustic
Nanotube Technology’ can
improve the process of water
filtering and reduce the power
being consumed making it