Creating Awareness about Dangers of Fentanyl

Running head: CREATING AWARENESS ABOUT DANGERS OF FENTANYL
Creating Awareness about Dangers of Fentanyl
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1CREATING AWARENESS ABOUT DANGERS OF FENTANYL
There is an increasing number of deaths caused by Fentanyl in Ontario and the
government of Ontario (Ministry of Health) is concerned about this. The drug (Fentanyl) is a
highly potent opioid and doctors usually prescribe them to help the patients who are suffering
from some severe chronic pain. Although it indeed helps in getting treated but the real
concern lie over the recreational drug users. These recreational drug users are unaware of the
fact that Fentanyl can be combined with other recreational drugs that they use. As per several
health experts like (), Fentanyl is eighty times as powerful as morphine (a narcotic drug that
is obtained from opium) and is hundred times more powerful than heroin.
There is rising concern about this issue and media coverage about this has been very
extensive. There are some experts who are claiming that the increasing use of Fentanyl in the
recreational drugs is an epidemic. In the year 2016, the Police Chiefs in Ontario have also
banded together for launching an awareness campaign and had target the youth in order to let
them aware of the dangers of Fentanyl.
Business Objective
The main objectives of the Ontario Government are as follows:
a) To increase the total number of audience becoming aware of the disadvantages of
Fentanyl by 70% by the end of the campaign
b) To decrease the sales of Fentanyl added products by 25%
c) To restore the global reputation of Ontario government as people concerned
government through superior performance
d) To exceed the expectations of the drugs users and stakeholders by 10%
e) To increase the awareness of the recreational drug users about chances of Fentanyl
being mixed with the other recreational drugs and the harms it might cause.

2CREATING AWARENESS ABOUT DANGERS OF FENTANYL
Situation Analysis
Some medical professionals who are working in the field claims that if they speak
about the fentanyl crisis in more clinical and straightforward way, they can see if for what it
is- a public health issue, which can be easily addressed by means of medical system. Fentanyl
is widely considered as a powerful synthetic opioid which is quite similar to morphine and
even fifty to hundred time more potent than it. It is a prescription drug and is also used
illegally in many parts of the world. Fentanyl is prescribed by the doctors to treat the patients
who suffer from severe pain, particularly during their post-surgery (Dowell, Noonan &
Houry, 2017). Many of the times, it is also used for treating patients suffering from chronic
pain and the ones who are physically tolerant to opioids. When prescribed by doctors, it is
usually named as “Actiq®, Sublimaze®, and Duragesic®. However, it is to note that the
synthetic opioids, comprising of Fentanyl are at present very common drugs that are involved
in the drug overdose deaths in Ontario.
In the year 2017, the black-market forms of the strong Fentanyl were responsible for
about 80% of the death in Ontario. Also, about half of the total people died in Ontario
because of the accidental opioid related caused were taking those drugs from about five long
years. In the year 2016, the total number of deaths due to this reason was 867, which rose to
1263 in 2017 (Tadrous et al., 2019). Moreover, as per the report by the Federal Government,
“in 2017, 72 per cent of accidental opioid-related deaths in the country involved prescription
or illicit fentanyl, compared with 55 per cent in 2016” (Fischer et al., 2018).
Public Survey Questions
1. What is your name?
2. What is your age?
3. What is your gender?
4. What is the name of the province you live in?