Creating Change and Innovation: Importance of Leadership, Innovation, Change, Communication and Organizational Culture

Creating Change and Innovation 1
Creating Change and Innovation
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Creating Change and Innovation 2
Creating Change and Innovation
From the four selected weeks, I have learned several things that I trust are essential in
enhancing my knowledge. Some of the things that I have learned include the importance of
leadership, innovation, change, communication among others. Organizational growth is one sign
for the effectiveness of business and the most crucial concern to many managers (Jim 2013, p.
76). One of the essentials for organizational growth is change. In this case, change is dealing
with alteration and conversion of organizational process, technology and goals. Undergoing
these units helped me understand that change helps employees in learning new skills, explore
new opportunities and also enable them to exercise their creativity which is essential for
organizational growth. Undergoing this online activities enhanced my knowledge concerning
change by helping me understand that without a change, a company can lose its competitive edge
and fail to meet the expectations of attaining loyal customers. For example, customers who were
comfortable with the ovens in the past years are sometimes impatient with the microwave today.
This is because as the world evolves, customers need a change advancements to so that they can
be able to cope with the changing world. This therefore means that organizations must strive to
innovate new things and introduce change in their organizations to ensure the changing customer
needs and desires are addressed.
The readings also helped me understand that creativity is an essential tool for business
growth. According to Eleanor (2015, p. 57), creativity means coming up with new ideas whereby
something new and more valuable is formed. A combination of creative mind helps an
organization to put its business ideas into reality. However, most businesses only engage top
managers in this creativity decision but it is also good to engage all employees because this will
help them enhance self-confidence and feel motivated (Jatuporn 2011, p. 35). When employees

Creating Change and Innovation 3
are motivated, they are able to work hard hence putting business into a success. Engaging in the
online activities assisted me to understand that creativity in an organization may include coming
up with new techniques on sale and promotion, introducing new goods and services, and so forth
(Tamara 2015, p 65). I also learned that having creative minds within the organization helps in
coming up with imaginative ways of approaching business problems which can lead to failure.
Creative thinking can make an organization to do better than others hence making consumers to
choose its products and services over those of competitors (Jatuporn 2011, p. 37). Implementing
creativity in workplace also help employees from different departments come together hence
improving social interactions in the organizations. This helps in sharing and learning new ideas,
hence improving performance.
The various activities I have undergone over those weeks have assisted me to understand
that innovation is also an important tool for the growth organization. According to Jim (2013, p.
77), innovation in business growth means translating ideas into goods and services which are
valuable to the customers. From this assertion I realized that innovation is important because it
helps an organization to grow fast regardless of the size. It also helps an organization to add
more employees which helps them grab more customers and have biggest share in the market.
Moreover, a company that innovates is able to stand out in the market (Tamara 2015, p 69). For
example, in an industry where there are many companies producing light bulbs and one want to
stand out, it can do so through innovating bulbs that are unique as compared to those of its
competitors. For instance, this can be through implementing light bulbs that automatically goes
off when people leave the house. Through this kind of innovation, many customers can be
attracted to buy and use such products hence creating a big market share (Eleanor 2015, p. 59).
Innovation also helps an organization to meets its customer needs. This is because consumer