Creating a Winning Business - Business Model Canvas Iteration and Reflection

Creating a Winning Business (MN5W50)
Project 2 Workbook:
Business Model Canvas - Iteration and Reflection
Student Id: [type here]
Seminar tutor: [type here]
NOTES
1. You should stick to one page for each of the parts. To achieve this, you may reduce the font size if needed (no smaller then 8) and you can delete the
guidance words in italics (see 2 below)
2. Make full use of the Guide questions in italics in the Workbook
3. Any extra information that can help understand your arguments, can be added in the appendix section (e.g. diagram, image etc)
4. Although the maximum number of words per page is 400 words, please take into consideration that overall, the full report should remain within
1500 words in total. The total number of words does not include the list of references and appendices.
In the box below, please explain in simple terms, the brief based on your business placement and the business solution. Maximum of 100 words
Page 1

Page 2
The application provides notification related to the shift timing only once and this is the reason there are various problems that have taken
place. If the employees of the company miss the notification, then they miss the job. It is a major problem with the application. There is
need of providing the solution and giving regular notification to the members so that they are able to know about the timings.

Cost Related Revenue Related
Key Partners
The key partner are clients,
customers. The key supplier
are government, business,
non consumer entities. The
resources provided are
distribution network, point of
sales systems, manufacturing
facilities etc.
Key Activities
The business model calls for
number of business activity to
operate successfully such as
creating & offering value
proposition, maintaining
customer relationship, earn
revenues. The resources
needed are employees,
computer software, expert
knowledge etc.
Value Propositions
The business plan is made to
develop an app in which
notification will be send to
staff. The problem is that it will
notify only once after that staff
wont able to know about
important activities.
Marketing & Sales Communication
To raise the awareness the
company will take use of
several promotions techniques
such as social media,
advertisements. Digital
marketing to target the
customers.
Customer Segments
The most important customer
are listeners, audiences,
members and followers. For the
customers the value is created
by improving buying process,
getting customer feedback,
adjusting marketing strategy.
The stakeholder are customers,
investors, employees and
suppliers which are committed
to company survival and having
relationship of
interdependence.
Key Resources
The company requires value
proposition of all financial,
physical.
Product & Service Delivery
Channels:
The product will be assess by
knowing audience, setting
referral program, taking
advantage of customer
testimonials. The after sales
services is support offered to
customer after the purchase of
product or service. It is used as
business strategy by companies
for having customer
satisfaction, brand loyalty.
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DIrect marketing is direct
communication with customers
without intermediaries. Direct
marketing is a highly targeted
form of communication. The
organization communicates
directly with the customers
through phone calls, mailings
(e.g. brochures, catalogs, fliers)
or email
Cost Structure
In the business model both fixed and variable costs are available. The human
resources intellectual property are the expensive resources. The business model is
value driven which have focus on a premium value proposition often with a high
degree of personalised service.
Revenue Related
The business model will involve transactional
revenues resulting from one-time customer
payments (e.g. a sales), or recurring revenues (e.g.
a subscription). There are several revenue streams
such as asset sale, usage fee, Licensing etc.
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