Creation of a Marketing Plan

Creation of a Marketing Plan

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Audit of the marketing environment in the organisation.............................................................3
Macro analysis.............................................................................................................................3
Micro Analysis.............................................................................................................................6
SMART objectives.......................................................................................................................7
STP ..............................................................................................................................................8
Competitive analysis....................................................................................................................8
Marketing strategy.......................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing management refers to the implementation of the policies, programmes and
strategies of the marketing with the proper planning, organising, controlling which fulfil the
needs and wants of the customer. For the success and the growth of the organisation marketing
plays an important role. It is the effective process which is used by the company to determine the
interest of the customer for the product and services and what strategy they apply in the
communication, sales and the development of the business.
This repost explains the marketing strategy of the Chick-fil-A which is the largest chain
of the fast food restaurants in the America. It is famous for their chicken sandwiches. The
headquarter of the Chick-fil-A is at the Georgia, US.
This file includes the audit of the marketing environment which is both micro and macro
in the organisation. There are justification of the objectives of the business of the Chick-fil-A
which is SMART. For the identification of the position of the company in the market the
company uses the strategy of segmentation, targeting and positioning. There is the analysis of the
competitors which helps to evaluate how the business will stand in the competition. This report
have the strategy of the marketing mix.
MAIN BODY
Audit of the marketing environment in the organisation.
In the business of the Chick-fil-A the audit is calculated by the help of the SWOT
analysis and PESTLE analysis which determine the micro and the macro environment. These
models are discussed below:
Macro analysis
PESTLE analysis: