Creative and Ethical Leadership: Portfolio Industry 3 Analysis 5 Organization 6 Reference 9 Industry In the current complex environment, business organizations aim to promote ethical and creative behavior among employees (Engelbrecht, Heine, and Mahembe, 2017). Besides, the leaders in the hospitality sector also need to be ethical for long-term. Valuing people's sentiments during business and commerce enable leaders in the hospitality sector to achieve long-term business and brand reputation goals.