Creative And Ethical Leadership

Creative And Ethical
Leadership

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY .................................................................................................................................1
About the company.....................................................................................................................1
Case of company.........................................................................................................................1
Industry analysis..........................................................................................................................2
Risk management analysis..........................................................................................................4
Application of creativity to overcome.........................................................................................5
Demonstration of advanced information skills...........................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Leadership is considered as ability or skill of a person through which they can effectively
manage their work as well as organization operations. It is essential for a company management to
have effective leadership skill as that will help in conducting working operations in best manner
for attainment of desire goal (Ali and Yildiz, 2020). Organization selected for respective report is
Hertz rental car which is operating in car rental and leasing industry. The founder of respective
company is Walter L. Jacobs and its head office is located at the Estero, Florida, United State. The
owner of this firm is Hertz Global holding, Inc. Topics included in respective report are
background of firm, case of company, industry analysis, risk management evaluation, application
of creativity to overcome risk and demonstration of advance information skill.
MAIN BODY
About the company
The Hertz corporation is known as the subsidiary branch of Hertz Global Holding, Inc. It
is a American car rental firm that based in Estero Florida which operate with nearby 10200
corporate as well as several franchisee location at international level. It is famous as second
largest United State rental company of car. The location which is covered by Hertz rental car are
North America, The Caribbean, Latin America, Africa, Europe, Australia, New Zealand and many
more. The respective corporation mainly own vehicle leasing for 24 * 7 as well as their business is
nested at the international market. Moreover, in order to attract their customers respective
company provide different offers such as Hertz Gold Plus Reward and many more.
Case of company
Due to pandemic of COVID 19 Hertz rental car experienced several issues or problems as
during this no one want to travel with the used car as there is huge chance of infection. So while
the pandemic take place respective company experienced huge decrease in business sales as well
as it also lead situation of bankruptcy (Why Hertz landed in bankruptcy court when its rivals
didn’t. 2020). This situation mainly take place when Hertz rental car not able to pay $ 400 million
to its lenders, it generally occur because due to COVID 19 financial situation of company get
decreased. On the other hand, Hertz rental car competitor Avis and Enterprise suffer with
decrease in demand but not faced situation of bankruptcy. So respective company management
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