Creativity and Innovative Management at Emaar Properties

Creative and
Innovative
Management

TABLE OF CONTENT
Executive summary :.......................................................................................................................4
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Introduction of organization........................................................................................................4
Current CIM processes................................................................................................................5
Steps taken to lead others in innovation management.................................................................6
Influence of vision and mission on CIM process........................................................................7
Benefits of CIM ideas to stakeholders.......................................................................................10
Collecting feedback, establishing key goals and priorities for implementation of CIM...........12
Barriers to implementation of CIM ideas..................................................................................13
Strategy plan for smooth implementation of CIM.....................................................................15
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19

Executive summary :
The report has been written to bring forward various aspects of creativity, innovation and
management on which Emaar company is working, which is one of the largest companies of
projects development in UAE. The company business networking channels and involvement in
building diversity and creative thinking within funnel are explained in this report, analysing vivid
importance of innovation into company business framework. The report has been written with
high detailed constructional planning for implementing innovation and creative management into
business world with high level dynamic changes coming in industry and among customers
market share. The report also has examined importance of discussing innovation with
stakeholders and how their decisions with may affect company business services on long term.
External and internal stakeholders are an integral part onto which high development, innovation
funnel along with creativity management can be further developed. Report examines the time,
frequency and communication planning of business models through which stakeholders is
determined to perform their varied responsibilities and tasks. There has been high focus given to
various functional ethics onto which higher business development goals are strategically framed
for higher profitability and goodwill.
INTRODUCTION
Innovative management can be defined as the groupingof the management of innovation
actions and change management. The management permits the business to response on external
or internal opportunities and applies it’s creativity for introducing new ideas, services or
products. In other word, innovation management is a simple procedure of coming along with
new ideas or products and develops the business. It is a systematic approach of creating, listing,
analysing and validating new ideas and puts them into real practices. It plays essential role in the
business because it supports to generate high profit margin and keeps ahead from the competitor.
It raises good will of organization as well in the global market (Stojcic, Hashi and Orlic, 2018).
Creativity is the source of innovation because initially idea generates then it implements into
practices and give a form of product or services. While creativity and innovation management
are the combination process that fills gap in management literature between the hypothesis and
experiments of conducting imagination and innovation. Creativity and innovation are the
essential activity in the workplace because creativity leads exploration of new ideas or concepts
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while innovation leads financial benefits within company. To understand role of creative and
innovative management has an example of Emaar Properties. The brief study helps to understand
significance of CIM process in the business.
MAIN BODY
Introduction of organization
Emaar Properties is a real estate developing organization which is headquartered in
Dubai, United Arab Emirates. It is public joined stock company which offers number of services
i.e. commercial, residential property development. Organization operates globally and offers
property development and management services to people (Bouncken, Brem and Kraus, 2016).
It has good presence in 36 markets around the Middle East, North Africa, Pan-Asia, Europe and
North America. Emaar Properties Dubai is one of the most famous real estate developers in the
UAE and it is popularized for various large-scale projects i.e. developing Burj Khalifa and the
tallest building in the world. The organization is listed in the Dubai Financial Market and famous
as first property company which offers shares to foreign nationals. The Dubai Mall was
developed by Emaar Properties in 2008 which is famed as world’s largest shopping mall. Emaar
Properties operates in various countries through their subsidiaries which is located across the
world. It has established number of property development and projects in Egypt, Pakistan, India,
US, Saudi Arabia, Turkey and others. Dubai Marine is one of the most famous real estate
properties of Emaar in UAE. Emaar has developed various real estate industry in India,
contained residential, commercial and hospitality sectors. The organization has launched “True
Emaar lifestyle “for focusing on establishing the brand “Emaar India”. Hyderabad Convention
Centre was developed by Emaar Property in 2005. Downtown Erbil was launched by Emaar
organization in 2013 in North Iraq.
Current CIM processes
Emaar Properties has announced plan to establish it’s 3D printed home in Dubai, United
Arabic Emirates. It is the first step of Emaar towards their large ambition and source of get
positioning as “leading adopterof advanced construction technologies”. Organization has
awarded the contract for the structuring of the first 3D printed model home in UAE. It just
imagination for the people but organization turns the ideas into real practices by taking contract
of 3D printed House. The theme of the house is to use innovative construction method to
manufacture faster at lower cost along with unique and attractive design (Perry-Smith and
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Mannucci, 2017). Organization concerns for environmental issue so they give statement that they
reduce pollution and waste while building 3D technology model.The main goal of the advanced
3D technology is not only gain higher positioning as an early adopter but also maintain long-
term values for the customer because 3D printing leads various benefits i.e. reduce cost of
construction, use of efficient quality material and leads higher level sustainability in the project.
It also supports to accelerate the innovation ecosystem in the Dubai city by starting up advanced
construction technology. This project is quite advance project which is taken by Emaar but
primary it has delivered world-class communities i.e. Downtown Dubai, Dubai Marine, Arabian
Ranches and Emirates Living. The main goal of the organization for the Dubai is to shape the
future of city along with iconic project i.e. Dubai Creek Harbour, Dubai Hills Estate, Emaar
South and others. Currently organization has constructed Mina Rashid. Arabian Ranches lll has
launched by Emaar last year which gives outdoor sports facilities (RoseHölzle and Björk, 2020).
Currently organization continues to invest in India realty sector by the help of Joint venture
because India is one of the three crucial market except Egypt and UAE. Emaar gets good
opportunity to growing it’s business on wide scale. Thus, Emaar has planned various
construction projects in countries in which 3D advanced technology model is one of the
important CIM process.
Steps taken to lead others in innovation management
Innovation and change are constant aspects of the business environment and it is necessary for
every organisation to incorporate these in their daily activities and challenges so that correct
strategies can be adopted which are in accordance with the innovation and change (Khalili,
2016). An Emmar property based in UAE has always been on the top in the real estate
development business because of the integration of such innovation in their designs and
processes used by them:
Concentrate on communicating “why”: The basic step before the communication of the change
or innovation is determination of the reason why it is being brought. When the concentration is
on making other understand why the change is needed rather than what change is needed or how
a change will be implemented. When the subordinates who usually are mainly affected parties in
a change, are made to understand that why this change is necessary to remove the redundancy
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