Importance of Creative Approaches in Business Management

This presentation discusses the importance of creative approaches in business management and how it helps learners to understand different dimensions of making a business successful. It also highlights the use of practical and real world case studies as examples to make theories understandable and effectively applicable in real world situations. The presentation also covers the key components of business management, the application of business management, and the effectiveness of creative approaches in business management.

BUSINESS
MANAGEMENT

INTRODUCTION TO BUSINESS MANAGEMENT
 Business management concern with the learning and understanding of
planning, organising and coordinating various business activities and
functions.
 It is an important subject area as it helps learners to understand different
dimensions of making a business successful.
 In business management practical and real world case studies are used as
examples to make theories understand so that their application and knowledge
can be effectively used in real world situations.
 Business management includes creative approaches of completing tasks and
assignment otherwise the importance and contribution of the subject may note
be fully utilised and explored.
 The subject also need that variety of business assessment methods such as
research, group discussions, pitch presentations and quizzes are used on
routine basis for enhancing the suitability into real experiences.

APPLICATION OF BUSINESS MANAGEMENT
 Business management learners must be able to
effectively apply their understanding to spontaneous
and dynamic business situations.
 Findings from business management give motivation
and appropriate reason to link the theoretical knowledge
with practical business situations.
 Business management teaching enhances creativity
among learners by enabling them to participate in
various real world conditions and challenges. It also
develops ability among learners to think critically and
act accordingly.

CONTINUE…
 Business management is inclusive of variety of
topics and concepts such as case study, research,
applications and evaluation of situations so that
very type of learners can learn and engage.
Along with the professional development
subjects also teaches critical professional skills
like decision making, ICT and communication.
 Students in business management are
encouraged to discuss about topic. For instance,
while learning business management, leading
and most popular organisations are used as an
example to make classroom interesting and
interactive.

EFFECTIVENESS OF CREATIVE APPROACHES IN
BUSINESS MANAGEMENT
 Creativity is an essential way to achieve the
learning outcomes. Business management lesson
plans assure that every concept and theory is
accompanied with the case study or real world
business example.
 This approach made learners effectively apply
concepts into application so that business world
and decisions can be understood and justified.
 Business management assignment and learning
process essentially consist of group discussions and
research activities.

CONTINUE…
 As part of business management
one can have active interaction with
the educator so that it can enhance
learning and professional skills like
communication and rational
thinking.
 In order to learn business
technicalities creative, visual
boards or presentation software,
group discussions and survey
activities are also used

KEY COMPONENTS IN BUSINESS MANAGMENET
 Participation and inclusion of creative learning activities in business
management curriculum about basic terms and concepts help students to
link their knowledge with the new concept.
 The following small quiz with true false questions are very commonly
conducted in business management teaching. It help learners so that their
understanding and excitement about business dimensions can be increased.
All students will be given below list of true false questions. If your bakery
shop is facing tough competition, will you lower your prices: True / False
 You want to open a business what will you choose: Only you as sole trader
or your friend as partner
 Do you think good leaders will help in improving performance: Yes /No

CONTINUE…
 Activity 2: Business management also consist of activities which
make students excited about further lessons and maintain their
interest in study. Most of the management students are frequently
asked to conduct a survey of small local business. Learners will
go to the business owners and will ask them below details:
 Number of owners and employees
 Product and service range
 How much competition is faced by owner?
 Challenges in business
 What are profit adding factors in business
 Which parameters are judged by customers in business
 Most common complain points of customers

CONCLUSION
 It can be concluded that pedagogical approaches play an important role in effective
teaching practices and learning of business management. Thus teachers must emphasis
upon understanding the needs and preferences of learners so that business management
can be effectively explored and learned to use concepts into real world.

REFERENCES
 Ekoh, A.C., 2018. Traditional pedagogy to innovative pedagogy in business education: a
challenge to business educators. Nigerian Journal of Business Education (NIGJBED), 3(2),
pp.133-144.
 Hägg, G. and Gabrielsson, J., 2019. A systematic literature review of the evolution of
pedagogy in entrepreneurial education research. International Journal of Entrepreneurial
Behavior & Research.
 Radovic Markovic, M. and Salamzadeh, A., 2018. The importance of communication in
business management. In Radovic Markovic, M., & Salamzadeh, A.(2018). The Importance of
Communication in Business Management, The 7th International Scientific Conference on
Employment, Education and Entrepreneurship, Belgrade, Serbia.