Creative Brief: Bubble Gum Interactive Application 2022

Running head: CREATIVE BRIEF
CREATIVE BRIEF
Name of the student:
Name of the university:
Author Note:

CREATIVE BRIEF 1
BUBBLE GUM INTERACTIVE
An entertainment based online video gaming studio of gaming technologies
founded on 2010 is based on Sydney, Australia. It is an application software
company in the gaming application industry being partnered with various big
gaming venture capitalists like Disney Studios.
Visit: www.bubbleguminteractive.com
IMC Plan Start date – 23rd April, 2020
End Date – 5th May, 2020
Company Mission
The company being an independent game
studio designs games for multi-player online
gaming for the kids who can play together and
increase the bond between the consumers.
Brand Statement
The online gaming brand is found to be the
most innovative family of entrepreneurs,
minds, innovators and professionals with an
undying passion of exploring the story telling
with famous characters and the creation of fun
environment for the children.
Branding Product
The launch of new online game with virtual
reality of adventure in the form of new gaming
product ‘Space Heroes Universe’ which is
directed towards the space adventure with a
new worldwide availability of gaming for kids.
Campaign’s objective
The campaign is directed towards promotion
of the new virtual world game ‘Space Heroes
Universe’ for the kids who are in the 6 to 12
years old age group in order to gain more
promotion and wide coverage among the
audience.
Key message
The message to be reached to the audience of
children and their parents is to find an
augmented reality of more exclusive gaming
experience with better features. It also stresses
the spread of the gaming application over 15
languages in 100 countries with diversity and
inclusion over gaming with various other
groups connecting globally on the gaming
platform.
Major selling idea
The most important unique selling proposition
statement of the branding of the game lies in
the diverse augmented first –ever virtual
reality game for the kids to connect together
and with multi-player features for the families
also to assist them. The customer needs which
the game will satisfy is the global platform
with different national languages and with
translator embedded in the system to connect
to the children. The characters and the story of
the adventure game is interesting with a visual
retreat for the eyes and with different levels for
the curiosity and the gaming fun to keep alive
till the end.