Introduction to Creative Business & Management (Pass Criteria) Reflective Report

Reflective Report
Name
Student Number
1

Contents
• Creative Concept Reflection & Brainstorm
• Pestle Analysis
• Product & Services
• Personal SWOT
• Consumers Profiles
• Business Management
• Marketing & Promotion Strategy
2

Concept Brainstorm
Thrift
Sustainable
fashion
Transformed
products of
company
Online
services
Cost
effective
concept

(W1)
Reflection:
After analyzing the trend in market, I am able decide
that thrift is a good idea. The selected company is Burberry.
The company designs and distributes ready to wear clothes,
leather accessories and footwear. In today’s time everyone
wants to wear new clothes and thrift allows them to
purchase them at low cost. I also believe that women’s get
bored by their clothes so the idea of selling back their
clothes to the company will be preferred by them. I believe
this business idea will help to enhance the brand image of
the company and manage their working effectively.
Creative Concept
The idea is to start a thrift store by Burberry. Burberry is a luxury
fashion house that was established in 1856. The company is one of
the creative company having headquarters in UK. They provide
luxurious and trendy clothes to their customers and satisfy their
needs and wants. The company is planning to start their own thrift
where the customers will be given the option to sell their existing
used products back to the company last low prices. The clothes
must be in good condition so that company can transform the
same. This business idea will promote sustainability and the
products will be sold back to customers at half rate and in good
condition