Creative Change and Innovation in Super Seven Stars Group of Myanmar

CREATIVE CHANGE AND
INNOVATION

Table of Contents.
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Reconfiguring the position of the company post pandemic.........................................................3
Role of change management model required for innovation.......................................................5
Significance of corporate governance to prevent the environment.............................................7
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Innovation refers to the process of implementing new ideas or practical situation either
by offering creative goods & services or by modification in the existing one (Roblek and et.al.,
2021). In today's world, technology and innovation plays a key important role to face the
challenges which helps in achieving organisational as well as economic growth. It is said that
stagnation could be hazardous for the business. Report will discuss the Super Seven Stars (SSS)
Group of Myanmar which mainly deal into three aspects i.e. manufacturing, trading and services
being incorporated in 2001. This case study will describe the post-pandemic position of the
quoted company and elaborate the role of change management model in innovation and growth.
Further, case study will determine the importance of corporate governance.
MAIN BODY
Reconfiguring the position of the company post pandemic
Automobile sector was bracing and dealing with a challenging year even before the
pandemic. The sales had been constantly low from last one and half years. Revenue and liquidity
are one of the biggest concern for the industry. By monitoring the risk and opportunity the
company could enable to identify the change in the value of the employees and customers.
Because of the pandemic, there were restrictions as well as change in the working environment
within an organization (Homma, 2020). The people are more aware about the situation by
conducting research of the market. They would compare the culture of an organization and figure
out which corporate is offering more perks. SSS Group in Myanmar had to dealt with various
problems and hurdles such as unemployment is one of the biggest reason which propel the idea
of value shift.

Figure 1: Car manufactured in the United Kingdom
On the basis of above image, it can clearly be said that Covid-19 hit to automobile industry to the
great extent. As before covid-19, UK’s car manufacturing industry has manufactured around
1,122,311 and after covid-19, it has manufactured only 743,003 cars. There was 33.8% of
decline in car manufacturing and it was the biggest value shift in this industry.
Purchasing power of customers witnessed a significant fall which badly affect the
businesses within the Myanmar. Covid-19 impact was huge in specific reference to the human
beings (Belton and et.al., 2021). The deadly disease had killed many loving ones and even the
sole earner of the family resulting them to face mental as well as monetary problem. Post-
pandemic, employees are cautious about the health factor because of the fear of being
transmitted (Alam, 2022). The quoted company had provided its employees better working
environment where they minimize the direct contact and provide essential PPE kits and masks to
prevent them for the disease. They also adopted the virtual mode for the continuous working
during the time of pandemic. Crisis of unemployment within Myanmar as well as high
percentage of lay-offs build a threat among the employees that they might be the next one