Creative Communications Analysis and Solutions

This proposal discusses the target market profile, event development, press release, rough draft ideas, final solutions, and personal reflection for a fashion retailer launching a new concept of exchanging clothes.

Creative
Communications
Analysis and Solutions

Table of Contents
INTRODUCTION...........................................................................................................................3
Section 1: Target Market Profile............................................................................................3
Section 2: Event Development...............................................................................................3
Section 3: Press Release.........................................................................................................4
Section 4: Five rough draft ideas............................................................................................4
Section 5: Final Solutions.......................................................................................................5
Section 6: Personal Reflection................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCE...................................................................................................................................8

INTRODUCTION
The aim of this is to create a proposal, identity and advertising for an event at Lunar at
Novotel Birmingham Centre. Boohoo is a fashion retailer which is launching their new product
in the market, aiming the consumers of age range 18 to 25. They are launching a new concept
where the age of 18 to 25 years old exchange their old cloths with new boohoo cloths with
discounted price.
Section 1: Target Market Profile
Boohoo is launching an idea of exchange of clothes, there target customers will be in the
age range of 18 to 25 years. This range was adopted as they are young generation and they
always required to purchase and flaunt out their style. Regarding with this theme, Boohoo is
coming up with this concept. For company to promote this new concept, they can advertise it on
televisions, newspaper and many more (Sibeko, 2020). As social media is a power tool, the
company can easily target their customers online and also with the help of help of social media
influencers. Theses influencers are having a large number of followers in which it can assists in
communicating to the people easily.
Section 2: Event Development
The name of this concept is “Exchange with boohoo” and its slogan is “Get trendy with
pocket friendly”. The logo for the event is mentioned below:
This new concept of Boohoo allow the age of 18 to 25 years buy new and trendy cloths in
exchange of old cloths. This will provide an opportunity to upgrade their wardrobe with cool and
trendy cloths. ASOS, Lamoda and many more are the tough competitors of Boohoo (de Gregorio
and Windels, 2020).

Section 3: Press Release
The press release of Boohoo mentioned below:
Birmingham, United Kingdom, Boohoo launches “Exchange with boohoo”, a new
concept for the people of age 18 to 25 where they are exchange with old cloths to new boohoo
cloths with discounted price.
This concept launched to provide trendy cloths so that people can upgraded with the cloths.
Section 4: Five rough draft ideas
The five rough draft ideas are mentioned below:
1. Carnival
2. Wedding

3. Concert
4. Meeting
5. Party
Section 5: Final Solutions
For Boohoo to promote with the new concept, they can use to promote with the help of
social media advertisements and televisions advertisements (Wu and et. al., 2017). This enables
the organiser to cater large number of people. As their target audience are between 18 to 25
years, social media advertisements will be able to create big impact on them.

Section 6: Personal Reflection
Writing the proposal wasn't as difficult as I had imagined, but it was a little terrifying. I feel
that while I was proposing an event, I was a little worried. I was having many questions about
how will I start this proposal or how will I able to produce it. And I think that I was able to create
properly with the help of the thoughts and creativity. While I was thinking about the new concept
to launch for an event, I was little confused but then I thought the people of age between 18 to 25
is young and energetic and they always wanted to upgrade themselves with technology as well as
fashion, so why not make a new concept for them. In this proposal, while writing a slogan, I
didn’t think much and instantly click slogan and here I was able to show my creative side. Along
with this, social media is a powerful tool and everyone is using it and the organisation can also
use to promote their new concept. I understand how vital it is to get words on paper, thus I
appreciate that we were required to write it. But I'm sure the proposal will grow significantly as I
develop my idea. To summarise, I felt productive while writing it but also nervous since I know
it might be better. While creating my proposal, I discovered there were numerous areas I needed
to focus on. My self-esteem has also grown as a result of my ability to complete the proposal on
time. Furthermore, the proposal experience significantly enhanced my self-confidence since I
realised that if I could make a good proposal in front of my co-workers. The significance of self-
confidence in an individual's life cannot be overlooked. Self-assurance enables us to make
primary goals and use all possible tools efficiently to attain these goals. However, my
communication abilities were important to my success in the proposal successfully. My
experiences both within and outside of academic contexts have taught me that communication
skills are the most important factor in achieving success in both personal as well as professional
life.My time-management ability has also improved the quality of the completion of the
proposal. This is due to the fact that proposal had a deadline, and I needed to apply certain time
management techniques in order to accomplish my work in a timely manner. The ranges of age
18 to 25 are young age people and they always wanted to upgrade themselves to new trends. This
event will be able to catch the attention of these age people and the organisation will be able to
cater them. I can just think of one manner to describe it and then tried to elaborate. I'd want to
establish specific links to a marginalised person or group of individuals navigating society to
achieve desired change, but I hadn't given it enough attention. I believe that by connecting it to a

contemporary problem, issue or question, my initiative will gain value. To summarise, all of the
sections in my proposal effectively answered it was critically analysed.
CONCLUSION
From the above discussion, it can be concluded that, creating a proposal for an event
required creativity and innovation to present it. It includes the target market profile where it
mentioned about the target audience. Event development and a press release are also included
with the rough draft ideas, final solution and reflection about the overview and analysis of this
proposal.

REFERENCE
Book & journals
de Gregorio, F. and Windels, K., 2020. Are Advertising Agency Creatives More Creative Than
Anyone Else? An Exploratory Test of Competing Predictions. Journal of Advertising,
pp.1-10.
Sibeko, X., 2020. I Make Signs’: A Rhetorical Analysis of Katlehong’s Informal Enterprises and
‘High-End’Wall Communica
Wu and et. al., 2017. Factors influencing passivity breakdown on UNS N08800 in neutral
chloride and thiosulfate solutions. Journal of The Electrochemical Society, 164(4),
p.C94.