Report on Creative and Innovative Management

Added on - 03 Dec 2019

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CREATIVE &INNOVATIVEMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Current creative and innovative management process..........................................................31.2 Ways to lead other to positively embrace changes...............................................................4TASK 2............................................................................................................................................52.1 Impact on vision and mission while generation of innovation and creative management....52.2 Analytical tools to recognize the potential creative and innovative management ideas.......52.3 Risk and benefits of creative and innovative management...................................................62.4 Change model to assist in implementation of creative and innovative management ideas..7TASK 3...........................................................................................................................................73.1 Persuading stakeholders of the benefits of change...............................................................73.2 Methods of communicating the innovative strategies to the stakeholders of Flourit bakery83.3 Suitability and implementation of methods of communication of innovative managementideas............................................................................................................................................8TASK 4............................................................................................................................................94.1 Barriers to implementation of change..................................................................................94.2 Strategies that will help in overcoming the identified barriers...........................................104.3 How strategy plan that overcome barriers will ensure innovative change is achieved......104.4 Communication of strategy plan in relation to overcoming barriers to relevantstakeholders...............................................................................................................................11CONCLUSION..............................................................................................................................11BIBLIOGRAPHY..........................................................................................................................12
INTRODUCTIONCreativity and innovative though used as synonymous have different meanings, while theformer is generation of an idea latter is implementation of creativity. Organization that bring ininnovation and creativity do not copy rather they come up with uniqueness in their product orservices setting them apart from their competitors. The study made herein is undertaken toexemplify the tools and models that support creative and innovative management. The reportalso bring in ways where Flourit bakery in Walsall can embrace innovative changes and howsuch changes shall affect their vision and mission statements (Ohtonen, 2012).TASK 11.1 Current creative and innovative management processThe possibility to survive long term success of an organization is highly dependent onhow creative and innovative the organization management could be. Innovation is more than justan invention as it includes the attitude that encourages new ideas as well as concept and the riskthat is present in that new concept. The innovative management process has become a significantpart of business operations and recognition of such innovation has now become imperative for allbusinesses. The best way of accomplishing the approach towards creativity and innovation is bydefining a set of innovation activities and integrating such activities into daily cycle of thebusiness. The different phases in innovation management process is stated below-Setting of goals for the process- Innovation begins with a goal set in mind that is oftenbased on finding solutions to a specific problem. These goals once set have to becommunicated to all associated with the organization (Teams, 2014).Cooperation- The team of innovation should work in together and not isolation as thiswill help in creating collaborative solution to a problem.Combination of ideas- Once different ideas are determined the best one suited to theorganization can be considered.Evaluating the innovation- Once the best idea is incorporated in the organization it isimportant to evaluate these ideas on the basis of peer review.Testing of ideas- Once the idea that has the greatest potential is determined they shouldbe tested regularly so that their development can be done in a better way.
Execution of innovation implementation- the ideas that have survived the testing processshould be further examined and modification should be made until they are set to beexecuted in the business (Burrus, 2013).Assessment of innovation life cycle- After implementation they need to be carefullyassessed and monitored in terms of number of benchmarks that should be set.The Malcolm’s can use this process for smooth incorporation of ideas into the current businessof bakery as it goes down the lane of different phases of creative and innovation management.Since Malcolm’s use conservative approach it has brought in difficulties for proper ideageneration.The organization can overcome this problem by developing proper coordination betweenMalcolm’s and its employees. There should be a shift from conservative to radical approach foreffectively competing in this highly competitive environment.1.2 Ways to lead other to positively embrace changesInnovation is an intricate process but is not bounded by organizational politics, historyand budgets. It is necessary to collaborate with others as organization can apply it only with thesupport of them (Adams, Bessant, & Phelps, 2006).It is seen in the Flourit bakery that employees given the time in their job for generatingideas but due to the conservative approach they are not given the adequate support to explorethem over an adequate process for innovation. This therefore makes it difficult for realinnovation to take place.Leadership is one of the ways to influence the work of the followers along with actiontaken by leaders. Malcolm’s needs to recognize such leadership qualities that can motivate itsemployees by using rewarding system to effectively embrace innovation and changes.The ways in which Flourit bakery can positively embrace innovation and changes are-Using specialized knowledgeSharing of such knowledgeProviding chances to employees to express their ideas.Recognition and rewarding the employees to influence their workKeeping high expectation from employees and provide them chances to undertakeexperiments (Aris & Bughin, 2005).
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