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Creative Marketing Assignment

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Added on  2021-04-16

Creative Marketing Assignment

   Added on 2021-04-16

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RUNNING HEAD: Creative Marketing 0WEIGHT WATCHERSCreative Marketing
Creative Marketing Assignment_1
Creative Marketing 1ContentsIntroduction................................................................................................................................2Lead generation..........................................................................................................................2Inbound and outbound activities............................................................................................2Channels used to generate leads.............................................................................................3Capturing leads according to channel.....................................................................................3Graphic image........................................................................................................................3Keywords................................................................................................................................4Actions taken to keep track of prospect customers................................................................5Channels used to warm leads from cold.................................................................................5Bibliography...............................................................................................................................6
Creative Marketing Assignment_2
Creative Marketing 2Introduction The website which I have chosen is https://www.weightwatchers.com/us/ which is an American based website and represents Weight Watchers Company. We are in market since May, 1963. The main products and services offered by us on website are diet products and weight management program to promote weight loss and fitness. We operate in 30 countries worldwide. The weight watcher programs are based on science. It helps to lose weight by eating healthier and getting involved in more physical activity. It inspires to eat more fruits, less sugar, veggies and unhealthy fats. There is a new program called WW Freestyle. I provide more than 200 zero foods by this program that a person can include in diet such as eggs, chicken breast, beans and fish. A person can follow the weight program online and can track food choices and can plan workout. There is introduced a coaching option in which a person can consult by phone, text or email. I have bring out Beyond the Scale program in 2015 which highlights three modules such as eating healthier, fitness and skills and practices which can help in shifting mind set. The foods in the program are rated on the basis of protein, fat, carbs and fibre. There is no limit on the consumption of fruits and vegetables. Weekly meetings and weigh checks keep people on track. The products available by me on website help to achieve healthy lifestyle. It includes cereal, cheese, chocolate candy, flat out flatbread, frozen novelties, popcorn, thin sandwiches, scales and skinny pastas. I do not only provide recipe for products but also provide recipes for breakfast, lunch, snack, appetizers, dinners and desserts. Lead generationLead generation defines the marketing process of encouraging and capturing interest in a product or service. I use this process to enhance sales. The main channels used in lead generation are digital ones. Weight watchers website uses lead generation. The digital channels keep on changing with the rise of online and social techniques. The emergence of new techniques leads to rise of self-directed buyers. The lead generation has transformed marketing1. 1 Akira Ishikawa and Atsushi Tsujimoto, Creative Marketing For New Product and New Business Development (World Scientific Publishing Co. Pte. Ltd., 2008)
Creative Marketing Assignment_3

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