Creative Media Artist Valp: Significance and Artistic Techniques

This essay provides an in-depth analysis of the creative media artist Maciej Hajnrich, also known as Valp. The essay explores Valp's background as an illustrator, graphic designer, and art director, highlighting his experimental approach and unique style characterized by attention to colors, textures, and details. It discusses his significance in the creative media field, emphasizing his ability to blend art and commerce, and his use of innovative techniques like matte paints and photo manipulation. The essay also examines his influences, his individualistic style, and his contributions to the creative media industry, including his art academy, concluding that his work inspires and provides a methodological foundation for other artists. The essay cites several references that support the analysis.

creative media artist and their significance
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Introduction
The media range available today has enormously expanded as IT (Information technology) as
well as the web has in turn enormously developed and enhanced (Ambeim, 2010). However,
as there is an expansion in choices, it has become problematic to make a message reach
people in vast numbers.
Creative media helps in this regard. Creative media artists on the other hand help in serving
the purpose by creatively letting information flow to the desired target audience (Black et al,
2016). There are many creative media artists all around the world. However only one creative
media artist is selected here namely, Maciej Hajnrich, aka, Valp, whose work has inspire
many other digital and creative media artists.
Creative Media Artist and his significance
Maciej Hajnrich also known as Valp is not only a creative media artist but also an illustrator,
a graphic designer and a director for art. He was born in the year 1981 and has worked in
Poland. He started off as a freelance artist who worked full time and also individually taught
himself (McRobbie, 2010). He has gained an experience of 5 years within web designing,
creative arts and printing field. He has established himself as a well-known creative digital
artist. This has been possible for him only through several decades of conducting experiments
and ensuring that he plays with imagination in order to build his individual style.
The importance of this artist and his work is prominent from his individualistic style that
shows the artists mere concrete attention into colours, textures as well as details. For Valp,
creative media and its art form is something not just a profession but a passion altogether
(Caves, 2010)Many famous organizations have considered him and have made him work
with them as a freelance full-time creative media artist. Another significance of his work
comes from the fact that his art form every time has something new to offer to the people. He

considers his creative media work to be one of his major fascination which now he has
managed to make a profession for his own. His love for designing make his work special. His
creative media art form begins with a process in which he first raises ideas and gets them out
to people in a living manner (Darts, 2014). He uses the entire creative media technique and
possibilities for software that are nowadays outstanding enough. He then tries bringing
various impacts to his image which can clearly be seen in the art he prepare.
Another significance from his work lies in the fact that his creative media illustration engages
in connecting art and commerce together resulting in a good way to think. He makes use of a
lot of detail, colours as well as textures and this in turn makes his illustration appear as a
merger of colour and chaos. His art appears to be simply exploding with imagination as well
as colours (Tribe et al, 2010). The terms used to describe him depict his art form completely.
He plays with imagination like no other creative media artist and wishes to make the viewers
brain be stretched with all the details that are used by him. His work reveals his favouritism
over surrealism rather than building up abstract images. He has transitioned his work by
learning from others and now is inspiring many creative media artist. Another peculiar aspect
of his work is use of matte paints and manipulation techniques for photo. This is an added
feature that he has started to use and mostly a new one because not many artists within the
field have awareness over these techniques (Holt, 2016). Another aspect that makes his work
important is that even after the use of loud textures and loud forms of imagination, his work
appears to be simple and crisp indicating clear idea. His work henceforth becomes a
combination of simplicity and clarity which many artists in creative media field are not able
to find.
Maciej is one such creative media artist who chooses not to have a signature style and this
makes his work even more significant and fascinating to the creative art field. He instead
makes a choice of a style which at first sight can be recognized but cannot depict the artist

and his perception altogether (Silva et al, 2017). His intentions therefore can be described
from the fact that he wants to make his style unique from any other artist in the field allowing
his to gain a stronger but competitive position. He does not want to appear as a person who is
following the art of some other famous creative media artist. Therefore, his versatility has
always favoured him with fame and fortune.
One of the most popular work done by this artist is a work which he also considers to be his
self-portrait. This work is named by him as “Trust the future” (McRobbie, 2010). Due to the
simple, spontaneous, intriguing and mysterious elements in the creative media art, it has
taken the field by surprise while also offering the artist with praise.
(Darts, 2014)
With the emerging colours and play with textures, the artist has managed to create many
work pieces which offer mind-boggling experience to the viewer. He has also started his
creative media art academy (Caves, 2010). This also makes the work of the artist significant

because he believes in sharing knowledge with other people. He believes in making a simple
art to convert into creative art of media form. This depicts further the significance that he
holds and his work holds to the creative media industry. His strength lies in his creation,
uniqueness and creativity on the whole.
Conclusion
From the explanation above, it is evident that the creative media artist selected not only
shows uniqueness through his work but also has established a sound methodology through
which other creative media artists can learn (Tribe et al, 2010). He has been within the
creative media field since a decade but his work continues inspiring the generation in a way
as if he was working since a century. The field of creative media now requires a long list of
such artists who can continue making the industry dynamic as well as competitive on the
same hand.
References
Arnheim, R. (2010). Art and visual perception: A psychology of the creative eye. Univ of
California Press.
Black, J., & Cap, O. (2016). Creative Digital Arts Education: Exploring Art, Human Ecology,
and New Media Education through the Lens of Human Rights. Open Journal of Social
Sciences, 4(07), 246.
Silva, A. D. S., Duarte, F., & Damasceno, C. S. (2017). Creative Appropriations in Hybrid
Spaces: Mobile Interfaces in Art and Games in Brazil. International Journal of
Communication, 11, 24.
Holt, D. (2016). Branding in the age of social media. Harvard business review, 94(3), 40-50.

Tribe, M., Jana, R., & Grosenick, U. (2010). New media art (p. 118). London and Cologne:
Taschen.
Darts, D. (2014). Visual culture jam: Art, pedagogy, and creative resistance. Studies in Art
Education, 45(4), 313-327.
Caves, R. E. (2010). Creative industries: Contracts between art and commerce. Harvard
University Press.
McRobbie, A. (2010). ‘Everyone is creative’: artists as pioneers of the new economy?
Penguin Publishers