Creative Solution for Gulf Medical Company

Running head: CREATIVE SOLUTION
CREATIVE SOLUTION
Name of the Student
Name of the University
Author Note

Executive Summary
The business environment is highly competitive in nature and in order to ensure success in the
long run, it is crucial for the business to see to it that, they are able to utilize the different costs
efficiently. The given solution is based on the organization, Gulf Medical Company which has
been assigned with the goal of increasing their profit margins and at the same time working on
their revenue maximization. Hence, the given solution is based on the creative solutions which
can be provided for the betterment of the firm. The report follows a structured format with
respect to which, the introduction to the problem is followed by a discussion of the proposed
solution and the discussion on its execution based on well-defined criteria’s.

Table of Contents
Introduction......................................................................................................................................3
About the company..........................................................................................................................3
Aims.................................................................................................................................................4
Recommendations for the Creative Solution to help the company to grow its overall sales volume
hand-in-hand with growing its profit margins.................................................................................4
1. Velocity management:..........................................................................................................4
2. Increasing average unit of sale.............................................................................................5
3. Cutting out low margin clients.............................................................................................6
4. Retain employees and the customers....................................................................................7
5. Ignore scrap spoilage and wastage.......................................................................................7
Evaluating the solutions against parameters....................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

Introduction
The business environment has become highly competitive in nature and with respect to
this, it becomes crucial for any firm to ensure that in order to attain success in the long run, the
company undergoes certain strategies and plans so as to ensure that it is successfully able to gain
a competitive edge and engage in the generation of profits and other related benefits1. The report
is based on the case of one such as the Gulf Medical Co. Limited. The company has been taking
considerable measures and steps in order to ensure that it is successfully able to improve its
profitability in the work place and reduce the costs, however, it has not been successful in doing
so. Hence, the report will be recommending certain ways in which the company can undertake
initiatives to work upon the same and additionally evaluate these measures under certain pre-set
criteria’s.
About the company
The Gulf Medical Company is a leading provider of the medical serves in the Gulf
Region and with respect to this, it is required to be understood that the company tends to supply
the different universities, hospitals and other such institutions with core medical services with the
highest quality of products as well as the leading technologies2. The primary aim of the company
is to provide a sense of art technology and other related solutions to the healthcare industry
which will be based in the Saudi Arabia and in the GCC. In addition to this, the company would
1 Ang, James S. "Small business uniqueness and the theory of financial management." Journal of small business
finance 1.1 (1991): 1-13.
2 Ansoff, Harry Igor, et al. Implanting strategic management. Springer, 2019.