Running head: CREATIVE THINKINGName of the Student:Name of the University:Author’s Note:
CREATIVE THINKINGExecutive SummaryThis report provides observation and analysis of the creative thinking methods and techniquesto a real life challenge. Several recommendations are provided based on the analysis ofmodels. This report aims to address the high waste generation issue of Woolworths that isaffecting the overall environment. The project team focus statement to base the project on is:To explore ideas for attaining zero-waste life and reduce impact on the environment. Based on the view points and ideas of the project team, Woolworths may implement thefollowing recommendations.1. Woolworths needs to modify its transport facility where they may order grocery productsbased on its nature. For example, fruits and vegetables may be ordered in bulk instead ofseparate packaging to minimize packaging needs. 2. Woolworths must coordinate with the packaging suppliers to help them deal with bulkpackaging rather than multiple packages.3. There is a need to implement tools and mechanics that allows the customers to fill theircontainers themselves.4. Accountability needs to be ensured by the legislative compliance jurisdiction.5. Research more ways and ideas to fulfil the Zero Waste goal by 2020.6. Conduct training and awareness programs that should help the consumers to spread theword and make the world a greener and better place.
CREATIVE THINKINGTable of ContentsExecutive Summary1Introduction3Stage 1: Divergent- Define4Stage 2: Divergent- Explore52.1 Parallel Thinking52.1.1 Six Thinking Hats52.2 Mind Mapping7Stage 3: Divergent- Ideation83.1 Brainstorming83.2 Idea Box9Stage 4: Convergent- Design104.1 Ideas resulting in Outcomes104.1.1 Idea Harvesting and Grouping104.1.2 Idea Selection114.2 Design Development11Stage 5: Convergent- Implement: Recommendations for Woolorths11Conclusion12Individual Reflection Report12References14
CREATIVE THINKINGIntroductionThe purpose of this group project is to utilize the applied creativity and innovation model.A set of deliberate creative thinking techniques shall be analyzed. This project uses five stageDivergent- Convergent model that can cyclically generate ideas and work out the most fruitfulones (Webb et al., 2013). Figure 1: Divergent- Convergent ModelSource: (American Red Cross, 2014)Woolworths Supermarket or Woolies is an Australian chain of supermarket and grocerychain store that sells fruits, vegetables, stationery items, meat, milk, and other items(Woolworths.com.au, 2017). For defining the challenge, Imagineering technique is used wherethe image depicts current and future. For exploration and generation of ideas, Mind Mappingand Parallel Thinking techniques (Six Thinking Hats) shall be implemented. Multiple ideationtechniques such as brainstorming and Idea Box are applied. The strengths and limitations of thetechniques through SWOT analysis are used in the project are also included. Necessaryrecommendations from the developed ideas are also provided after evaluating ideas.Stage 1: Divergent- DefineThis project utilizes a technique called ‘Imagineering’ combined from the termsImagination and Engineering which focuses on devising and implementing creative ideas.
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