Managing Creativity and Innovation in the Supermarket Industry

CREATIVITY AND
INNOVATION

Introduction
 Within the competitive Australian supermarket industry, purchases are
made in large numbers and thus payments and waiting in long queues
can be a major issue
 The topic introduces the concept of managing creativity and innovation
to transform the business functions and overcome the issues
 The industry aims to reduce the waiting time at the supermarkets and
ensure less number of crowd waiting at the checkout counter
 The new smart technology using Scanners in Trolley can be a major
innovation solution to the challenges

Challenges faced
 After purchasing from the supermarket chain, the customers have to
wait in queue to make payments, which consumers lot of time and effort
 The customers become frustrated and it could even create some
negative mind sets among them, which questions the company’s
towards the problem
 While generating ideas, the challenge was about being unable to draw in
enough information and knowledge about the decline of sales within the
supermarket industry

Methods for idea establishment
 The Applied Creativity & Innovation model can be
used to manage innovation and creativity
 This kind of activity enables innovative methods
and techniques that can be adopted by the
employees within the supermarket industry
 The innovation managed through introduction of
Trolley scanner can improve the professional
outlook of the supermarket and improve business
performance
 The convergent thinking technique of this Applied
creativity and innovation model ensures individual
creativity and innovation from the ideas presented
by the employees

Identification of issue or problem
 The long waiting time at the supermarket chains and increase in time
consumption has resulted in bringing innovation at the companies
 The consumers experience negative mind sets about the company and
its functions
 The lack of sales revenue and profit level achieved in business
 Time consuming process of making payments at the checkout counter
within the supermarket chain

Focus of the project
 The actual focus of the project is to introduce the Trolley scanner and deal with the
challenge or issue faced within the supermarket industry
 The Trolley scanner should automatically monitor the product and its price, when the
product is put in the trolley, furthermore create convenience for the clients to make
payments
 The Applied Creativity & Innovation model to facilitate convergent and divergent
thinking
 This facilitates innovation, creativity and decision making collaboratively by the team
members too