Creativity and Innovation PDF

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Creativity and Innovation
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Relationship between creativity and innovation.........................................................................1Different categories and types of innovation and identify category and type of innovationadopted by Amazon.....................................................................................................................2Critically evaluate Amazon's choice of innovative strategy with SWOT and STEEPLEanalysis........................................................................................................................................4Creative strategy process and discuss creativity strategy implemented by Amazon..................7Critically analysis the complexities of implementing creativity and innovation into existingbusiness culture..........................................................................................................................8Critically examine importance of fostering creativity and innovation within the workplace byreflecting on business that has failed to adopt creative approach to make innovation...............8Recommendations to ensure continued success of Amazon.....................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTIONCreativity and innovation play very important role in business success. This is because,creativity is required in the organisation to solve issues and problems that has arisen to findsuitable solution. Entrepreneurs in the business implement rules that are established for propelinnovation forward and increase competitive edge (Melo, Braga and Pinheiro, 2018).Present study based on Amazon which is thelargest online retailer company whichprovides different types of products such electronic, clothing, grocery, etc.Thisenterprisesuccessfully established different kinds of goods to produce desired results.For gaining insight information of the present study, it includes relationship betweencreativity and innovation. Furthermore, it considered different categories and type of innovationwhich adopted by Amazon. Moreover, it critically analysisAmazon's innovative choice ofstrategy which would be beneficial to attain more growth at workplace. Furthermore, SWOT andSTEEPLE tools ascertained to foster creativeness and innovation in business environment.MAIN BODYRelationship between creativity and innovationCreativitydefined as theability of a particularperson who provide their views and ideasassolution and possibilities in unique way. Hence, in Amazonit can be determines as ability toperform functionsthat is unpredictable, original and unique. On the other hand,innovationconsider with ideas and opinion thatcreates value for business enterprise, toascertained betterwork at workplace.Better and smarter way for doing something is innovation. For instance,Amazon using new technology, product segment, production method, improvement in existingproducts, etc.In this regard, it can be stated that relationship successfully develop to maintaininnovative results with creativenessbecause these aspects depends on each other to gain moresuccess in the enterprise. Without effective process, creative ideas cannot be transform intopractical and real world (Thornhill-Miller and Dupont, 2016). This is because, value addedapplication never successfully developed with innovation process.Furthermore, it can be stated that without imagination of creative ideas there is noproductive outcomes gain successfully to develop positive results in Amazon. Therefore,creativity is imaginative which considered imaginations and possibilities in successful way. Itimpacts positively to attain productive process because it successfully ascertained for something1
new and effective to develop market. In the chosen business, innovation is closely tied withcreativity so that it helps to put creative ideas into action to perform several functions insystematic manner. Moreover, process also successfully develop totake more time andascertainedis not done previously by an entity. In the business,changes can be made to bringcompetitive edge to develop performances and productivity(Melo, Braga and Pinheiro, 2018).However, in the businessconflicts occurredregardingmore advance work that would bebeneficial to create innovationfor the enterprise to last longer.In order to gain positive outcomessuccessfully existencelead to gain more success.Development of ideas and widening areassuccessfully develop thathelps to take risks and experimenting through observing things.Different categories and types of innovation and identify category and type of innovationadopted by AmazonInnovation has implemented to develop significant advantages and seem withincredibility. There are different ways that are used by company to innovate something new.Following are differentcategoriesof innovation considered successfully in the businesses:Product innovation: This category of innovation come in three different forms. Forinstance,Amazon determines their new product as Amazon's Kindle,enhancementinexisting products, adding new feature in the products, etc. Drivers of product innovationhelps in technological advancement which includes innovative product as per design &customers requirements (Litchfield, Ford and Gentry, 2015).Process innovation: Inrespect to successfully develop innovation, it can be stated thatleastconsideration which includedifferent aspects work together which includesfacilities, skills and technologies. Therefore, it is used to produce with innovation &deliver with support which can be successfully develop in broad categories. There areseveral ways that can be successfully process in innovation to improve desired results.Process innovation helps to include several changes in equipment and technology whichincludes different programs that helps to design and develop products to makeimprovement insolution to deliver system which would be helpful to determinesuccessful results and outcomes (Litchfield, Ford and Gentry, 2015). Product innovationis also visible for customers so that changes in process typically seen with valuedinternally.2
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