Ask a question from expert

Ask now

Creativity and Innovation PDF

15 Pages4780 Words493 Views
   

Added on  2020-11-23

Creativity and Innovation PDF

   Added on 2020-11-23

BookmarkShareRelated Documents
Creativity and Innovation
Creativity and Innovation PDF_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Relationship between creativity and innovation.........................................................................1Different categories and types of innovation and identify category and type of innovationadopted by Amazon.....................................................................................................................2Critically evaluate Amazon's choice of innovative strategy with SWOT and STEEPLEanalysis........................................................................................................................................4Creative strategy process and discuss creativity strategy implemented by Amazon..................7Critically analysis the complexities of implementing creativity and innovation into existingbusiness culture ..........................................................................................................................8Critically examine importance of fostering creativity and innovation within the workplace byreflecting on business that has failed to adopt creative approach to make innovation...............8Recommendations to ensure continued success of Amazon.....................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
Creativity and Innovation PDF_2
INTRODUCTIONCreativity and innovation play very important role in business success. This is because,creativity is required in the organisation to solve issues and problems that has arisen to findsuitable solution. Entrepreneurs in the business implement rules that are established for propelinnovation forward and increase competitive edge (Melo, Braga and Pinheiro, 2018). Present study based on Amazon which is the largest online retailer company whichprovides different types of products such electronic, clothing, grocery, etc. This enterprisesuccessfully established different kinds of goods to produce desired results. For gaining insight information of the present study, it includes relationship betweencreativity and innovation. Furthermore, it considered different categories and type of innovationwhich adopted by Amazon. Moreover, it critically analysis Amazon's innovative choice ofstrategy which would be beneficial to attain more growth at workplace. Furthermore, SWOT andSTEEPLE tools ascertained to foster creativeness and innovation in business environment. MAIN BODYRelationship between creativity and innovationCreativity defined as the ability of a particular person who provide their views and ideasas solution and possibilities in unique way. Hence, in Amazon it can be determines as ability toperform functions that is unpredictable, original and unique. On the other hand, innovationconsider with ideas and opinion that creates value for business enterprise, to ascertained betterwork at workplace. Better and smarter way for doing something is innovation. For instance,Amazon using new technology, product segment, production method, improvement in existingproducts, etc. In this regard, it can be stated that relationship successfully develop to maintaininnovative results with creativeness because these aspects depends on each other to gain moresuccess in the enterprise. Without effective process, creative ideas cannot be transform intopractical and real world (Thornhill-Miller and Dupont, 2016). This is because, value addedapplication never successfully developed with innovation process. Furthermore, it can be stated that without imagination of creative ideas there is noproductive outcomes gain successfully to develop positive results in Amazon. Therefore,creativity is imaginative which considered imaginations and possibilities in successful way. Itimpacts positively to attain productive process because it successfully ascertained for something1
Creativity and Innovation PDF_3
new and effective to develop market. In the chosen business, innovation is closely tied withcreativity so that it helps to put creative ideas into action to perform several functions insystematic manner. Moreover, process also successfully develop to take more time andascertained is not done previously by an entity. In the business, changes can be made to bringcompetitive edge to develop performances and productivity (Melo, Braga and Pinheiro, 2018).However, in the business conflicts occurred regarding more advance work that would bebeneficial to create innovation for the enterprise to last longer. In order to gain positive outcomessuccessfully existence lead to gain more success. Development of ideas and widening areassuccessfully develop that helps to take risks and experimenting through observing things. Different categories and types of innovation and identify category and type of innovationadopted by AmazonInnovation has implemented to develop significant advantages and seem withincredibility. There are different ways that are used by company to innovate something new.Following are different categories of innovation considered successfully in the businesses:Product innovation: This category of innovation come in three different forms. Forinstance, Amazon determines their new product as Amazon's Kindle, enhancement inexisting products, adding new feature in the products, etc. Drivers of product innovationhelps in technological advancement which includes innovative product as per design &customers requirements (Litchfield, Ford and Gentry, 2015). Process innovation: In respect to successfully develop innovation, it can be stated thatleast consideration which include different aspects work together which includesfacilities, skills and technologies. Therefore, it is used to produce with innovation &deliver with support which can be successfully develop in broad categories. There areseveral ways that can be successfully process in innovation to improve desired results.Process innovation helps to include several changes in equipment and technology whichincludes different programs that helps to design and develop products to makeimprovement in solution to deliver system which would be helpful to determinesuccessful results and outcomes (Litchfield, Ford and Gentry, 2015). Product innovationis also visible for customers so that changes in process typically seen with valuedinternally. 2
Creativity and Innovation PDF_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Creativity and Innovation in Amazon
|24
|6792
|317

Relationship Between Creativity and Innovation
|19
|4733
|229

Amazon Innovative Operations
|25
|4565
|381

Spotify: Creativity and Innovation
|16
|4725
|289

Creative Enterprise and Innovation: Strategies for Sustainable Competitive Advantage
|12
|3721
|284

Report On Entrepreneurship - Importance Of Innovation & Creativity
|10
|3000
|240