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Creativity And Innovation In Business - PDF

   

Added on  2021-04-17

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RUNNING HEAD: CREATIVITY AND INNOVATION IN BUSINESS1CREATIVITY AND INNOVATION IN BUSINESSStudent NameInstitute Name

CREATIVITY AND INNOVATION IN BUSINESS 2ContentsIntroduction and Background of the Company..........................................................................3Size, Age, Short History.........................................................................................................3Company Structure.................................................................................................................3Current Business Model.........................................................................................................3Products and Services.............................................................................................................4Markets...................................................................................................................................4Entrepreneurial Assessment.......................................................................................................5Analysis of the Company Vision and Overall Corporate Strategy.........................................5Critique of the Top Management Team on Entrepreneurial Mindset....................................5Proposed Strategy for Entrepreneurship and Innovation........................................................6Culture and key values of the company.................................................................................6Recommendations and Conclusions..........................................................................................6References..................................................................................................................................8

CREATIVITY AND INNOVATION IN BUSINESS 3Introduction and Background of the Company Size, Age, Short History The company Google Inc. was established in the year 1996 by two computer science students, Larry Page and Sergey Brin. Both of them developed a technology namely Page Bank which ensured them to evaluate a relevancy of the specific website. They also realized that a specific search engine which is based on the algorithm of PageRank will be very effective at getting better and right outcome than current search engines. Therefore, the concept became the foundation for their search engine which was launch in 1997 (Steiber & Alänge, 2013). The company also incorporated formally in 1998. The company got its name from "Googol" which happen to be a maths equivalent of the number one along with hundredzeros.Company Structure The growth of the company is rapid but it always tries to maintain a culture of the small organization. The concept of Googleplex assisted and also nurtured the atmosphere of collegiality and innovation along with a workout room and extracurricular room. Sophisticated computer tools were established on wooden doors which were later supported by sawhorses (Jain et al, 2013). Weekly games of hockey were organized and staff meetings every week were held in open space.Current Business ModelThe major amount of revenue comes from advertising through a search engine and its programs like AdSense because of which ads are placed on so many websites. The present business model for the company is advertising and the search engine come under the number 1 position in the market. This is important to note here that the company has become synonymous with a search engine (Cusumano, 2010). In fact, Google is used in the routine

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