Creativity & Innovation Management Assignment

Added on - 28 May 2020

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Running head:BUSINESS CREATION AND INNOVATIONBusiness creation and innovationName of studentName of UniversityAuthor note
1BUSINESS CREATION AND INNOVATIONTable of ContentsIntroduction......................................................................................................................................3Description of Blue Skies................................................................................................................3The Business Model Canvas............................................................................................................4Key Partners.....................................................................................................................................6Value Proposition............................................................................................................................7Key activities...................................................................................................................................8Customer relationships....................................................................................................................9Customer segments........................................................................................................................10Key resources.................................................................................................................................10Channels........................................................................................................................................11Cost structure.................................................................................................................................11Revenue streams............................................................................................................................11SWOT ANALYSIS.......................................................................................................................12Strengths.....................................................................................................................................12Weakness...................................................................................................................................12Opportunities..............................................................................................................................13Threats........................................................................................................................................13Conclusion.....................................................................................................................................13References......................................................................................................................................15
2BUSINESS CREATION AND INNOVATION
3BUSINESS CREATION AND INNOVATIONIntroductionThe essay will be prepared to analyse the different concepts of business considering thebusiness organisation named Blue Skies Holding Ltd. in United Kingdom. It defines the variousproducts and services along with the major processes and operations followed by the company toenable innovation and creation of value for fulfilling the demands and preferences of thecustomers and maintain consistent level of profit all throughout (blueskies.com, 2018).Description of Blue SkiesBlue Skies Holding is one of the most popular and established business organizations thatdelivers the highest quality fresh fruit products like juices and soft drinks. The fruits from whichthe juices are extracted have been harvested at the optimal maturity and are even grown in thecountries where the juices are manufactured only. The entire network of the businessorganizations consist of more than 5000 employees not only from United Kingdom, but alsofrom other countries including South Africa, Egypt, Brazil, etc. Due to its maintenance ofcultural heritage and following the fresh from harvest philosophy, the best quality fruit juices areproduced from the fruits that are harvested when fully mature and cut after becoming naturallyripe after it has been delivered fresh from the harvest (blueskies.com, 2018).Blue Skies is popular for delivering the highest quality, freshest possible fruit productsthat are harvested at their optimal maturity and prepared in the countries where the fruits aregrown. Our network of factories employs over 5,000 people in Ghana, Egypt South Africa,Brazil and the UK, and manufactures prepared fruit and juice products for retailers throughoutthe world. The company has worked with good farmers to maintain high quality standards and
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