Assessing the Effect of Creativity and Business Ethics on Modern Business Organizations: A Case Study of Hikma Pharmaceuticals Plc

Business Environment

Table of Contents
Executive summary .........................................................................................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Assess the effect of creativity on modern Business organisation. ............................................2
Measure the effect of business ethics and corporate social responsibility on modern
business responsibility. ..............................................................................................................4
Recommendation - .....................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

Executive summary
The following report is based on the activity that are included in the CSR activity that it justifies
the effects of the corporate responsibility with in the company and outside of the organisation. It
effects in both side externally and outside both. The organisation is the structure that involves
a multifaceted component that are enforced with other component that are investors, suppliers,
recent trends, functional areas and many other components that helps in enhancing the structure
in a prospective way. This will explain the effects of business ethics and the role that assist in
rising the organisational industry growth.
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INTRODUCTION
Business environment is the term which states the atmosphere with in the business, it consist
the various factor with it self which assist in explaining the good surrounding of the company it
consist a risk, uncertainty and many other functions that are included in the business. The
organisation is the structure that involves a varied factors that are implemented with other
factors that are investors, suppliers, recent trends, functional areas and many other components
that helps in enhancing the structure in a prospective way (Schneider, 2020). The following
report is considering the Hikma Pharmaceuticals Plc, which is British national pharmaceutical
firm its headquarter is in London. It was founded in 1978 by Samihh Darwazah. The report will
cover the understanding and knowledge of authentic modern Business company and their
concepts. Further it will cover the utilisation of enterprises concepts to the business ethics and
Corporate social responsibility.
MAIN BODY
Assess the effect of creativity on modern Business organisation.
Innovation in a business plays a vital role to grow the business value in the market and make it
more attractive in the eyes of the public. As the concern adapts the changing technology and
innovation in the firm properly in order to make the business more effective gets a successive
surrounding with in the organisation. In relation to analyse the innovation strategy of the
Hikma Pharmaceuticals Plc. Company usage the 4 p's of marketing principle (Supanti, and
Butcher, 2019).
 Product - It explains the services in which the institution deals as per the
requirements and desires of the consumers. In terms of Hikma Pharmaceuticals sold
injectable wares and more than 300 edible medicines in around 400 varied dosage their
major products are Suprax, Blopress, Amoclan, and many others.
 Process- This includes the alteration of the goods, services and actions of the concern
Hikma pharmaceuticals in relation to made a better services and offers for the
consumers in order to in crease the sales scale.
 Position - it considers the targets consumers of the creativity. In relation of Hikma
pharmaceuticals, authority should target the users of elder age and gender as the
medicines are required for every man kind so this gives a beneficial edge to the
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