Critical Analysis Of Creativity, Innovation And Design Thinking

Running head: CREATIVITY, INNOVATION AND DESIGN THINKING
CREATIVITY, INNOVATION AND DESIGN THINKING
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Author’s Note:

1CREATIVITY, INNOVATION AND DESIGN THINKING
The purpose of this essay is to undertake a critical analysis of the concepts of creativity,
innovation and design thinking within the spectrum of the contemporary business landscape and
also to put forth arguments to determine whether the usage of these concepts by the workers are
dependent on them or the corporations have a role to play within the same. The essay through the
usage of three arguments presented in the three body paragraphs of the essay and also through
the usage of three business corporations, namely, Starbucks, Tesla and Apple, intends to show
the adequate usage of the concepts of innovation, creativity and design thinking rather than
primarily dependent on the individual employees is influenced by the corporations as well as the
approaches or the processes which are being undertaken by them. More importantly, the essay
will take the help of various theories or models of innovative value chain, cognitive diversity
hypotheses, transformational leadership model and others for proving the validity of the above
stance which had been taken in this essay. Furthermore, the essay will consist of three body
paragraphs which will be related to the three arguments of the essay. The first body paragraph
will elucidate the role of organizational culture in influencing the usage of innovation, creativity
and design thinking by the employees and will thereby use the real-world example of Tesla. The
second body paragraph will use the real-world of Starbucks to argue regarding the role of
leadership practices which are being followed by a corporation for influencing the workers to use
the concepts of innovation, creativity and design thinking. Lastly, the third body paragraph will
use the real-world example of Apple to argue for the role of diversity in influencing the workers
to use the concepts of innovation, creativity and design thinking. Finally, the conclusion section
of the essay will summarize the arguments made in the three body paragraphs.
Doran and Ryan (2017) are of the viewpoint that creativity is the usage of original or
imaginative ideas for the creation or something or for the effective completion of the different

2CREATIVITY, INNOVATION AND DESIGN THINKING
tasks which are being allocated to the workers within the organizational setting. Adding to this,
Royalty and Roth (2016) have noted that innovation refers to the usage of new methods,
approaches, processes, actions and others for the execution or the completion of the different job
roles which are being allocated or delegated to the workers. Lastly, design thinking is the
conglomeration of the strategic, cognitive and practical processes which are being used by the
workers for the creation of new design concepts or ideas that are significantly different from the
ones which had been formulated in the earlier times (Tang et al. 2017). In this relation, it needs
to be said that all these three concepts are greatly inter-linked with each other and helps the
workers in the different corporations to effectively complete the various job roles which are
being delegated to them within the workplace setting (Hsu and Chen 2017). More importantly,
the effective usage of these three concepts by the workers greatly determines the overall
performance of the different corporations and thereby their ability to attain the competitive
advantage within the business markets of their operation (Ramus 2018). Stickdorn et al. (2018)
are of the viewpoint that the organizational culture which is predominant within a particular
business corporation is an important of whether the workers of the concerned corporation would
be taking the help of the concepts of innovation, creativity and design thinking or not. Moreover,
it is true that the abilities as well as the desire on the part of the workers to use these concepts for
the execution or the completion of their tasks or job roles is an important factor which influences
the usage of the same by the workers however at the same time it had been seen that if the
organizational climate or for that matter the organizational culture is not congenial enough to
support the usage of the same by the workers then would not be able to use the same (Coulson-
Thomas 2017). Adding to this, Farmer and Tierney (2017) have noted that the usage of the
concepts of innovation, creativity and design thinking by the workers requires a continuous