Creativity, Innovation and Designing | Essay

Running head: CREATIVITY, INNOVATION AND DESIGNING
CREATIVITY, INNOVATION AND DESIGNING
Name of the Student
Name of the University
Author Note

CREATIVITY, INNOVATION AND DESIGNING1
Introduction
The essay will be based on the study of the use of innovation, creativity and activities
of design thinking in the modern organizations. The dependence of the organizations
operating in modern business environment on the application of creativity and innovation will
be the most important part of the analysis that will be made in the essay. Design thinking
activities that are performed by the firms are an important part of the analysis that will be
made in the essay.
I partially agree with the statement “Successful creativity, innovation and design
thinking activities within organizations are dependent on the work of individual employees
only”. The theories that will be used in the essay in order to analyse the provided statement
include Disruptive innovation, Design thinking and Open innovation (Caniëls and Rietzschel
2015). The examples that will be provided in order to support the analysis to be made in the
essay are that of Tesla, Google and Apple. The implementation of design thinking and
innovation in these organizations in order to ensure success of the organization will be
discussed in essay in detail.
Analysis of success of creativity, innovation and design thinking activities in
organizations
Creativity is considered to be the component that is able to enhance the ability of
companies to retail the competitive edge in the industry in order to stay ahead of the
competitors. The insights and ideas that are implemented by the creative organizations are
highly important for ensuring success in the industry. The companies that operate in the
modern business environment are offered major opportunities to ensure the growth of their
operations. Innovations are implemented in an interactive manner for the purpose of

CREATIVITY, INNOVATION AND DESIGNING2
generating knowledge and applying the knowledge in various activities as well (Amabile and
Pratt 2016).
As discussed by Cruickshank (2016), organizations have to generate knowledge and
also facilitate the proper sharing of knowledge in order to apply the knowledge to generate
proper innovation. Innovation and creativity are crucial and have high importance in the
operations of modern organizations in the competitive environment. The employees play a
key role in proper development of operations of the organizations and ensure the generation
of suitable products and services that can be offered to the customers. Collaborations that are
formed between the creative individuals are able to ensure growth of the organizations and
proper development of products as well (Forgeard and Kaufman 2016).
Collective creativity on the other hand can be defined as the method that is applied by
the organizations in order to take benefit of the new and innovative ideas that are provided by
the employees. The success of an organization and its survival is totally dependent on the
ways by which knowledge is created and used in an effective manner as well. The
development of intellectual capital is the key to the success of a knowledge based firm
(Hughes et al. 2018). The organizations are also able to develop core competencies in their
respective industries with the help of intellectual capital that is a part of its processes.
Creativity is related to the ways by which an organization is able to develop knowledge and
use it for the purpose of developing various products and processes as well (Khalili 2016).
Design thinking can be defined as the design methodology that is applied in order to
provide a solution-based approach that can be implemented to solve various issues. The five
major stages that are a part of design thinking include, empathise, defining, ideating,
prototyping and testing. This is an iterative and non-linear process that is able to understand
the users their needs and demands as well. Design thinking has become a crucial part of the