Creativity and Innovation: Boosting Organizational Performance

Creativity and Innovation
Creativity and Innovation

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Table of Contents
Topic A: Creating the motive for ideas and innovation...............................................................................2
Topics B: Design Thinking..........................................................................................................................3
Steps of design thinking process..............................................................................................................4
Task C: Thinking Styles..............................................................................................................................5
Topic D: Brainstorming...............................................................................................................................6
References...................................................................................................................................................8

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Topic A: Creating the motive for ideas and innovation
Organization culture encompasses behaviours and values which contribute towards creation of
unique environment at workplace. Organizational culture defines the ideas, values, beliefs, skills
of organizational members and all other things which represent organizational performance, their
management style, culture and nature, organizational vision, mission and every aim which is
necessary for the purpose of growth and development (Urbach, Fay & Lauche, 2016).
In order to make the organizational culture effective and according to the latest business
environment, market conditions and consumer behaviour, it is required for the organization to
provide required resources to the organizational members so that they could think out of the box
which could generate positive outcomes for the organization.
Primary purpose for creating innovative and creative organizational culture is to boost the morale
of employees so that they could work towards attainment of organizational goals and objectives.
Employees are the most effective resource for every organization because they are primary
reason for improving or declining organizational performance. In relation with this, organization
should create an effective workplace environment which could promote the employees to think
out of the box so that organizational motive for being innovative and creative could be fulfilled
(Ioannidis, 2015).
Every organization should adopt contemporary approaches with regards to the adaptation of
innovation and creative measures for accomplishing tasks so that effective and positive outcomes
could be attained. If culture of organization will promote employees to share their views,
feedbacks and suggestions to the management for formulating policies, rules and for resolving
any issues faced by employees, it will help the organization to develop positive image amongst
the employees along with gaining positive image. This opportunity is effective in terms of
development of positive image amongst the employees for organization which results in growth
and development for both organization as well as employees.
In relation with improving organizational performance, it is required for the organization to
promote innovative and creative culture in the workplace. This helps employees to come up with
new and effective ideas so that organization could easily attain its goals and objectives. Along

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with this, creative thinking also helps the organization to enhance its performance in the
competitive and dynamic business environment. In terms of building this type of organization,
leaders, managers and HR managers could play vital role. HR managers need to execute
recruitment and selection process in an appropriate manner so that skilled and talented, and
people with diversified thinking could be appointed. This is best approach for making workplace
diversity along with making the organizational activities effective enough for attainment of
desired goals and objectives. It is the duty of HR managers to convey the message to the senior
level management to hire employees with different background, culture, beliefs and values so
that they could bring new and innovative ideas for improving organizational performance. This
will lead to build diversified workforce in the organization through which creativity and
innovativeness will be promoted from HR’s end (Chenhall & Moers, 2015).
Apart from HR, managers and leaders are also required to promote creativity and innovation by
providing support to the employees along with providing all the resources which could be
utilised for attainment of organizational desired goals and objectives. Policies, rules and
regulations of the organization will be modified in such a manner through which organizational
tasks could be accomplished in an appropriate and effective manner. This will create a positive
image amongst the employees for the organization which will ultimately help the organization to
uplift its market image along with the attainment of desired goals and objectives (Frow,
Nenonen, Payne & Storbacka, 2015).
Topics B: Design Thinking
Innovations are the techniques through which organization could easily enhance its performance,
reduce the impact of challenges and create unique and advanced measures for dealing with the
risks, challenges and issues. This makes an organization effective along with developing positive
image in the target market. With the innovative approaches, organization could easily approach
its target audience in relevance with enhancing the demand for their products and services
through which desired goals and objectives could be attained (Choi, Moon & Chun, 2015).
As per this scenario, university students are unable to express creativity in the class and in
relation with motivating students to feel free to share their views, feedbacks and opinions in
order to generate effective and creative measures. In order to develop appropriate measures for