Creativity, Innovation & Design

Running Head: CREATIVITY, INNOVATION & DESIGN
CREATIVITY, INNOVATION & DESIGN
Name of the Student
Name of the University
Author Note

1CREATIVITY, INNOVATION & DESIGN
I joined RMIT with the hope of learning methods that help project my creativity to
design and innovate new ideas, which would contribute positively when it comes to adding
value to products, promotion of the said product and for an overall implementation of my
creative thinking abilities for the betterment of each stage of a business. Creative thinking,
design and innovation is mandatory to give a product an identity in order to provide
consumers what they have not experienced in any other product and help profits with
exclusivity.
After initiation into the course, I was confronted with basics, which I deemed
important. Although I had an idea about what was coming, I learnt the look in between
creativity, design and innovation using the creative process model: Preparation, Incubation,
Illumination and Verification (Sadler-Smith 2015). I realized that creativity should be useful
and if it does not contribute in any way, it cannot be considered innovative. Creativity is not
just artistic, as Workplace Innovation is purely based on problem identification followed by
modification of ideas to help organizational needs (Hughes et al. 2018). I learnt about design
thinking as well that helps creation of prototypes. I got reintroduced to the characteristics a
creative person- independent imagination, cognitive and practical intelligence, knowledge
and experience and persistence, for me to develop on what I have acquired along with grasp
upon divergent and convergent thinking to tackle the different natures of problems.
Then I explored creativity that demands utilisation of memories and different kinds of
ideas by various methods, like brainstorming in a team by putting in positive emotions
(Fredrickson 2001). Team formation methods have been discussed as well which gave me
insight into the maintenance of teams and creative leaders who control conflicts. This was
followed up by the componential theory of individual creativity which needs to be channeled
in sync with other members of an organization to help increased outcome (Amabile 1997).

2CREATIVITY, INNOVATION & DESIGN
After creativity, I went on to understand innovation which in hand with creativity,
helps provide exclusivity. Commercialization of new knowledge and ideas through products
helps profits and this was explained through various kinds of innovations- Incremental
innovation like modifications to existing products, radical innovation for completely new
products, Disruptive innovation through products that gradually gain on products of similar
nature, Reverse innovation of products being manufactured in the developing world and then
moving on to developed worlds and open innovation to expand markets for external use of
innovation (Chesbrough 2011). Innovation brought into focus, that my ideas will be useless
unless it is used and thus, innovation needs to be maintained by companies in order to excel.
Along with innovation, I learn design thinking for the utilization of a person’s
creativity for the making of prototypes, and then accumulate feedback to improve upon it’
(Razzouk & Shute 2012). I got introduced to the process, using case studies that made me-
Empathise, Define, Ideate, Prototype and Test my creativity. This made me understand the
importance of catering to the end-user’s needs and generating diverse solutions worthwhile
for organisations to adopt. This can be done by successfully combining innovation within
design thinking by manipulating structural, human resource and cultural variables. The
organisational culture of a company which includes all shared principles and traditions must
give innovation, considerable priority (Robbins et al. 2015).
Then I came across the methods of pitching ideas and making the perfect pitch after
considering the scope of the idea, after taking into consideration the audience and people in
authority who will allow the idea. Understanding the audience was clearly the most important
point I came across for getting my idea processed. Then I moved on to structuring, testing
and finally bettering my idea.