Creativity and Innovation in Organisations

Running head: CREATIVITY AND INNOVATION IN ORGANISATIONS
Creativity and Innovation in Organisations
Name of Student:
Name of University:
Author’s Note:

1CREATIVITY AND INNOVATION IN ORGANISATIONS
Executive Summary:
The aim of this report is to discuss about the different existent ideas of creativity and innovation
in several organisational contexts. The idea of creativity and innovation as explained by different
researchers has been discussed in the given case study. The difference in the ideas between
creativity and innovation is also discussed in this assignment. It can be said that their creativity
can be leveraged and the proper capacities can be utilized to attain the long term success of the
organisation. Innovation is important in the sense that it is only method by which products and
services can be differentiated from their competitors. In order to make their business and
products valued by their customers, the products which they offer need to be distinct and prove
to be valuable to the customers. The report also contains a self reflection piece stating the
thoughts which help in the conduction of the assignment.

2CREATIVITY AND INNOVATION IN ORGANISATIONS
Table of Contents
Definition and formulation of the concepts of creativity and innovation:.......................................3
Differences in the ideas and concepts behind creativity and innovation in organisations:.............4
Examples of companies which encourage creativity and innovation:.............................................7
Examples of leaders who are creative and innovative:....................................................................8
Conclusion:......................................................................................................................................9
References:....................................................................................................................................10
Self reflection:...............................................................................................................................12

3CREATIVITY AND INNOVATION IN ORGANISATIONS
Definition and formulation of the concepts of creativity and innovation:
The concept of creativity and innovation are used in different connotations in the
different organisational contexts. The concepts of creativity are closer to that of behavioural
sciences which are applicable in different fields. Organisational innovation or organisational
creativity is “a type of collaboration which is a method by which innovation can be added in
organisations”. Secondly, it can be said that the development of organisational structures and
dynamics might foster the potential of the individual as well as the profitability of the
organisation (Mumford, Hester & Robledo, 2012). The concept of creativity after an
understanding of several theories have been considered to be “a process that results in novelty
which is accepted as useful, tenable or satisfying by a significant group of others at some point
in time.”
Creativity is considered to be a self-attributed construct. Creativity is considered to be
anything which is attributed as original to the creator and in this connection it can be said that it
is appropriate to the purpose of the goal or the creator. It has been considered that creativity is
actually a function of knowledge, curiosity, imagination as well as evaluation. The more the
knowledge base and level of curiosity of a person the more are the ideas, patterns and
combinations which the particular person can achieve (Serrat, 2017). The person can then
correlate for the creation of better and innovative products and services. Simply having
knowledge does not guarantee the formation of newer and innovative patterns. The bits and
pieces need to be shaken up and iterated in better ways. The ideas can then be developed into
ideas which can be used suitably later (Anderson, Potočnik & Zhou, 2014).