BUSM4550 - Creativity & Innovation Paper
Added on 2020-03-07
12 Pages2906 Words61 Views
Running head: Creativity & Innovation 1Creativity & Innovation
Creativity & Innovation 2Executive SummaryThe purpose of this paper is to develop an understanding of ‘creativity and innovation’ and its significant role in the business organisations. There are numerous organisations that have crossedthe ladders of growth and success because of its creative imagination and continuous innovation. The paper will present an understanding of the concepts of creativity and innovation, role of leadership, strong vision, enhanced focus, invention and diversity for achieving upsurge level of creativity and innovation in the organizations. For analysing the practical implication and significance of creativity and innovation, there will be taken use of an organisation named ‘Canva’ which will help in demonstrating the way in which it has attained huge growth.
Creativity & Innovation 3IntroductionIn the present century and the globalised business world, the markets as well as the needs of the customers are extremely demanding as well as dynamic in nature due to the fact that there is increased level of expectations from the consumers side to have improve, more pioneering and creative services and products. The business globalisation and huge advancement of technology has resulted in enhanced opportunities for the customers to switch to those organisations that canoffer more advanced and innovative services and products (Serrat, 2017). Because of the upsurgeexpectation of the consumers, the organisations are required to make considered level of innovations in the business operations so that the needs of the customers can be met in an effective manner. Innovation and creativity are highly associated with each and are very crucial for the contemporary business and globalised market so that the customers can get something unique and innovative and so the organisations can attain competitive advantages through differentiation. Creativity and innovation have a vital significance with other aspects of the organisation too such as leadership, enhanced focus, invention, and vision contribution, diversity and other few factors (Dawson and Andriopoulos, 2014). The analysis of the creative and innovative thinking of the organisation will help in understanding of the benefits associated with it as well as individual guidance for upcoming future and organisation career growth. Analysis of personal and organizational styles and assessment of strategies for creative thinking and innovationCreativity and Innovation has a vital significance and importance in the business organisations for achieving increased number of competitive advantages and global recognition. Creativity canbe understood as a function of curiosity, knowledge, evaluation and imaginations. The increased the knowledge is, the greater is the level of curiosity, the increased numbers of ideas are achieved, and the better is the opportunity to link them with innovative services and products. Creativity helps in improving the approach of solving organisational problems by which the business organisations attain a benefit of differentiation and uniqueness in their products and services (Legrenzi, 2010). Innovation can be explained as having change or modifications in the existing systems and operations or developing a new idea to perform operations. It is a pioneering idea which helps the organisations in attracting customers with some kind of uniqueness in the services and products offered. With a combined approach of creativity and
Creativity & Innovation 4innovation, the businesses attain global recognition. Not only the large multinational corporations but even small ventures and medium enterprises have gained international brand visibility because of their continuous efforts of creativity and organisation. There are several factors that assist the approach of creativity and innovation and helps in getting increased benefits from practicing creativity and innovation. The paper will provide insights from one of the budding and rapidly growing organisations in Australia named Canva. It is basically a free graphic designing tool website which was established in the year 2012 (Canva, 2017).Leadership Encouraging Innovation and CreativityThere is a vital role of leadership in the organisations as it is the leaders only that emphasizes in developing a positive environment in the organisation for achieving the organisational goals. It isthe leadership which is practices in the business organisations that facilitates the approach of creativity and innovation by having increased employee engagement.
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