Importance of Creativity and Innovation at the Workplace

Running head: CREATIVITY AT THE WORKPLACE
CREATIVITY AT THE WORKPLACE
Name of the Student
Name of the University
Author Note

1CREATIVITY AT THE WORKPLACE
Executive Summary
The 21st century business environment has become considerably competitive and dynamic. There
exist a large number of factors as present in the business environment which can have a strong
impact on the overall performance of the workplace at large. Hence, in lieu of this, creativity and
innovation have a critical role to play in ensuring that the overall performance of a firm increase.
The primary aim of the report is to highlight the meaning and importance of creativity and
innovation at the workplace by relating it the theoretical aspects and stating it with reference to
the organization which has been chosen for the assessment named the Diwan of Royal court. The
different individual blocks to creativity at the workplace has been analyzed which is then
followed by the various approaches to creativity and its importance. A conclusion summarizes
the learning and certain recommendations have also been provided which are as follows:
 The hiring of the different employees has to take place in the right manner.
 The employees need to be provided with adequate flexibility.
 The employees are required to be rewarded for creativity.
 They should be provided with adequate time to recharge themselves.

2CREATIVITY AT THE WORKPLACE
Table of Contents
Introduction......................................................................................................................................3
Analysis...........................................................................................................................................3
Critical evaluation of individual creativity at the Diwan of Royal Court....................................3
Approaches to Fostering Individual Creativity at the Diwan of Royal Court.............................4
The contribution of creativity and innovation at the workplace- Using theoretical perspectives
.....................................................................................................................................................5
The Plan to promote individual creative thinking in the organization has been given as follows. .6
Conclusion.......................................................................................................................................7
Recommendations............................................................................................................................8
References......................................................................................................................................10
Bibliography..................................................................................................................................11

3CREATIVITY AT THE WORKPLACE
Introduction
The primary objective of the report is to highlight the importance of the organizational
creativity and innovation which takes place in the workplace and thereby underlying the
importance of innovation at a workplace. Innovation can be described as the adaptation to a new
technology and improvised work related processes which would thereby contribute to the overall
success of the workplace at large (Amabile et al. 1996). The report will follow a structured
format whereby the theoretical concepts related to underpinning individual block of creativity
and evaluations along with approaches to enhance creative thinking will be determined.
Moreover, ways in which the organizational creativity may be fostered at the workplace will also
be identified and certain recommendations based on the same will also be identified. With
respect to both established as well as new firms, innovation is crucial because, the businesses
these days function in a dynamic environment and in case they fail to innovate, the customers,
employees and the community suffer at large. Moreover, for some individuals creativity becomes
difficult as it cannot be decided where to start and where to look out for and hence, they cannot
improvise (Andriopoulos 2001). However, this report will assist in understanding the process of
creativity and innovation.
Analysis
Critical evaluation of individual creativity at the Diwan of Royal Court
According to Amabile (1996), fostering creativity is not an easy task and an organization
as a whole is faced by various barriers with respect to this. At the Diwan of Royal Court, there
exists various blocks to the in individual creativity and this section will analyze the reasons
behind this blocks and their respective ways in which these blocks can be easily overcome.
Proctor (1999) believes that the first block which exists in the path of creativity in the firm is the

Section A

Table of Contents
INTRODUCTION...........................................................................................................................1
Research aim...............................................................................................................................1
Research objectives.....................................................................................................................1
Research purpose........................................................................................................................1
Justification.................................................................................................................................1
Literature review and analysis.........................................................................................................2
Concept of creativity & innovation and its implementation in the workplace...........................2
Business models & theories of creativity and innovation along with its execution process.......2
Reason of not adopting creativity & innovation by the employees in the workplace.................3
Steps to encourage the employees to participate in creativity & innovation in the workplace...3
Importance of creativity & innovation in the workplace & its effect on firm's productivity......4
CONCLUSION................................................................................................................................4
Research limitation......................................................................................................................4
Improvement areas......................................................................................................................4
Learnings.....................................................................................................................................4
References:.......................................................................................................................................6

INTRODUCTION
Research aim
To investigate about the creativity and innovation in the workplace and its impact on
organizational performance.
Research objectives
 To analyse the concept of creativity and innovation and its implementation in the
workplace
 To examine business models and theories of creativity and innovation along with its
execution process
 To determine reason of not adopting creativity and innovation by the employees in the
workplace
 To assess the steps to encourage the employees to participate in creativity and innovation
in the workplace
 To study the importance of creativity and innovation in the workplace and its effect on
organizational productivity
Research purpose
Purpose of the research is based on the discussion based on the literature review and
analysis along with the conclusion part. Creativity and innovation is a research topic chosen on
which the whole discussion is based on such as literature review covers the concept of creativity
& innovation and its implementation in the workplace, business models & theories of creativity
and innovation along with its execution process, reason of not adopting creativity & innovation
by the employees in the workplace, steps to encourage the employees to participate in creativity
& innovation in the workplace and importance of creativity & innovation in the workplace & its
effect on firm's productivity.
Justification
The entire report justifies the creativity and innovation with the help of using various
models and theories of relevant and reliable authors so that it can be well proof evidenced
content which formulates the report. The whole report is developed from different sources from
recent years book, journals and articles which has a proper justification of the research.
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