Creativity, Innovation and Design Thinking Paper 2022

Running Head: Reflective Paper
Creativity, Innovation and Design Thinking
Name of the Student:
Name of the University:
Author’s Note

1CREATIVITY, INNOVATION AND DESIGN THINKING
Introduction
The following reflection paper highlight an individual assessment by looking back on
what we have learnt in our entire course and is providing an initial expectation on the changes
which took place while learning and implementing various theories. The creativity journal is
emphasized on the course learning starting from week 1 where I could record at least one
daily instance where I could exercise the creative problem in, my work place and solve the
issues. The reflection paper is providing with the reflection of the course and the changes
which took place over the semester. Followed by the paper highlights the learning outcomes
and explains the use of threes outcomes in future period (Jordan and Lande 2016). The areas
where these theories are implemented are team formation, creativity, strategy formulation and
completing assessment. Lastly, it will comprise of an example from the daily life during the
course period where I had used the theories of creativity and the effective ways of solving the
problems.
Discussion
As in am currently pursuing my majors in management studies my preliminary
reaction towards the “Creativity, Innovation and Design” was a core unity that comprised of
confusion as the name relates to the graphical design and marketing-oriented course. With
those preconceived notions I came under the impression of focusing on physical and digital
remaining logos and also mastered product packaging to become more productive and
creative thus was appealing to the evolve the targeted demographic (Zaugg and Warr 2018).
Pursuing through global media has uncovered me to a variety of practical applications of the
plan which had also added to my predetermined expectation of this course. During the week
one session we were asked to introduce ourselves and this has created an ice-breaking session

2CREATIVITY, INNOVATION AND DESIGN THINKING
which enabled all of us to communicate with each other. However, in the next week, one of
the essential aspects of the course learning was obtained which dealt with creative people.
Creativity deals with the generation of people who uses the novel and useful ideas. Creativity
is defined as an esseeential art that is used to generate ideas and solve the problem for a given
task (Carlgren, Rauth and Elmquist 2016). The aspect of pursuing the general media has
uncovered me to much practical applications of design which has further added my
expectation for this course. For an example, Kellogg has practically honed their marketing
aspects on the corn flakes and crunchy nut. However they have kept their product packaging
more attractive and had headed a visual appealing to the children. The idea of selling high
sugar content meal combined with design techniques marketed to the kids has approached
under serious scrutiny (Carlgren, Rauth and Elmquist 2016).
However, in the course learning I had inculcated the idea of handling problems and
have established ways of thinking and solving issues which may sometime not work. This has
therefore assisted me to work harder in my work place as the works in the company are
complex and requires the understanding of thinking and solving techniques. Today’s problem
requires creative idea and solution attracted to it as it had taught me to think in two ways
either divergently or convergent manner. I have observed that thinking in a divergent manner
had assisted me open up my mind and boosted idea generation. However, thinking in a
divergent manner has assisted me in giving rise to many new ideas in my course learning and
well as in my career.
The creative problem which I have recorded over my period of learning was a lack of
understanding between different team members. For me the learning outcome was based on
team formation and stimulating creativity and innovation in my team (Edwards et al, 2015) I
had observed in my previous group assignment that it was easy to communicate between the