Ethical Issues and Considerations in Cricket Australia

The report discusses the various ethical issues and considerations in regards to the sports organization Cricket Australia that has taken place in the recent times. The report covers the challenges faced by Patrick Murphy, the Integrity Manager of the organization, and the main issues within the context of the organization. It also includes a culture audit of Cricket Australia and recommendations to deal with the various hazards within their organizational framework.

Running head: SPORTS MANAGEMENT
Sports Management
Name of the Student
Name of the University
Author Note

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Executive summary
The aim of the following report is to depict the various issues within the Cricket Australia and
the role of Patrick Murphy as the Integrity Manager of the organization to get rid of these issues
positively. The Sandpaper gate issue has been one of the biggest issues that has been confronted
by Cricket Australia. The Cricket Australia has banned David Warner and Steve Smith for one
year as an immediate measure. Patrick Murphy has been very much enthusiastic in making the
renewals of the sports organizations. Mr. Murphy’s findings have been described here and his
recommendations have been described here as well. These things will have to be judged by the
authority. The organization will have to take into consideration the cultural audit and various
ethical considerations. These considerations will be very much effective for the organization to
deal with the various hazards within their organizational framework.

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Table of Contents
Introduction......................................................................................................................................3
General overview of the organization..............................................................................................4
Challenges faced by Patrick Murphy...............................................................................................4
All the main issues within the context.............................................................................................5
Culture audit at Cricket Australia..................................................................................................11
Ethical considerations in Cricket Australia...................................................................................14
Recommendations..........................................................................................................................17
Conclusion.....................................................................................................................................20
References......................................................................................................................................21
Appendices....................................................................................................................................25

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Introduction
The purpose of the following report is to discuss upon the various ethical issues and
considerations in regards to the sports organization Cricket Australia that has taken place in the
recent times. The ethical issues have been very much significant in the various sports
organizations. Cricket Australia has come to the limelight of the matters since they have been
engaged in certain ethical issues over the years indeed. In this report, those several issues will be
discussed properly. The report will be prepared according to the case study that has been
provided. The issues are quite important in the modern context because the future of the players
and the coaches depend on these ethical issues instead (Stewart et al., 2018).
One of the most important things in the modern context of the organizations is their
corporate culture. It has been seen that the sports organizations will have to be much conscious
about the various things that are included in the corporate culture. This will be very significant
for the development of the sports organizations. Millions of people keep their eyes on the ways
the sports organizations around the world will be performing their works. The fans of the sports
teams rely highly on the ways the sports organizations present themselves. In this way it can be
said that the corporate culture of the sports organizations are very much important for the
improvement of the organizations (Wilson, 2018). The corporate culture and the natural overlook
of the sports organizations depend highly on the role of the several internal and external
stakeholders. The sports organization managers will have to keep an eye on the ways the
sportspersons behave within their professional; practices. Some of these players are the icons to
the fans so they have to manage their works properly. The ethical issues will have to be tackled
properly as well (Testoni et al., 2013).

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General overview of the organization
The Cricket Australia is considered to be one of the biggest sports organizations all over
the world. Cricket is perceived to be the most popular sports all over the world. The organization
has been able to make several strategies that have catered to their success
(Cricketaustralia.com.au, 2018). The players of the game are very famous and the fans consider
them as the role models. The incident that took place few months back regarding the ball
tampering by the senior players like David Warner and Steve Smith has left a negative
impression on the minds of the people. The CA is responsible for all the issues that arise within
the context of the game (Wilson, 2018). The new integrity manager Patrick Murphy has been
appointed by the organization to look after the several problems that have come up in the
organization. He has seen the challenges that are very important for the organization in the past
few months. He would look to improve the corporate culture of the organization and provide the
best insights on how to improve the corporate culture of the organization
(Cricketaustralia.com.au, 2018). The administrative capabilities of Patrick Murphy and his
powers to resolve the conflicts within the organization will be highly important to regain the lost
reputation of the organization.
Challenges faced by Patrick Murphy
Patrick Murphy was born in Victoria. This is the very reason he has been very much
aware of the impact of cricket as a sports on the culture of Australia. The corporate culture of the
sports organizations and the practices of the ethical practices within the organization had
attracted his attention all the more. He knew that the corporate culture of the CA depended
largely on the stances of their external stakeholders in a large way (Cleret, McNamee & Page,
2015). The role of culture within the sports arena had always been the main nurturing point of his

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practice in a large way. He had handled the ethical issues of Australian Grand Prix with much
expertise. He had been engaged in reinventing the national cultures of sports in many ways.
Patrick Murphy has been highly regarded as the individual working as the culture renewal
consultant. This is why the organization’s higher management will be highly dependent on Mr.
Murphy to resolve their ethical and cultural issues (Wagstaff, Fletcher & Hanton, 2012). The
public relation skills of Patrick Murphy had been much important to resolve the Albert Park
group activist protests. He had craftily managed the various issues that led him to earn the trust
of the higher management of the organization Cricket Australia. He has also stressed on the
various issues like the social responsibility of the sports organizations in the best ways (Skinner
& Stewart, 2017).
All the main issues within the context
Many issues have been seen and observed in this situation as the sports culture of the
organization has been much deteriorated the organizational culture of the country. The public
domains have been affected by the display of such unethical actions indeed. The use of the sand
paper to get the reverse swing had been detected by the umpires and the concerned match
officials. The use of the yellow sandpaper had been the most unethical thing for the bowlers.
Cameron Bancroft had been banned because of his actions. Some of the major things that could
be addressed in this matter are the integrity strategy, the staffing, the importance of the gender
diversity in the workplace and the various player issues (Skinner & Stewart, 2017). These issues
will have to be discussed to get a proper insight into the matter indeed. The ethical compliance
issues will have to be dealt in this regard efficiently as well. The various business activities have
led the organization to get the proper brand reputation (Stewart et al., 2018).

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The various ethical issues have been the main causes of worry for the Cricket Australia
indeed. The ball tampering by Bancroft and the assistance of David Warner and Steve Smith has
been very much problematic for the brand reputation of the organization (Wagstaff, Fletcher &
Hanton, 2012). The match-fixing issues also have been the most important things for the various
cricket councils including the CA. The fans had been disheartened after this incident in a large
way. They were of the opinion that they could not trust the Australian team anymore. It had been
a matter of disgust for the people all over (Skinner & Stewart, 2017). The chief of the Cricket
Australia James Sutherland has opined that this class of ethical offence is well beyond the natural
technical offences. The step that is taken to tamper the ball is very much unethical indeed.
Main issues within the organization Details of the issues
Integrity strategy The integrity strategy would be taken to
prevent the players from engaging in the
various issues related to ball tampering, match
fixing and doping. The purpose of the CA was
to keep the integrity of the game by providing
the best ethical considerations to the players.
The education of the players is very much
important in this aspect as well. This will
enable the players to know about the certain
ethical codes that they should always maintain.
Staffing issues The staffing has also been a very huge issue in
Cricket Australia. The organization is located
at two main centers of the country. These are

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located at Melbourne and Sydney. It has been
seen in most of the cases that the employees
are highly educated with degrees in
management. However, the Cricket Australia
has always given the priority to former
Australian cricketers for their contributions to
the country. Patrick Murphy has already noted
that the hierarchy structure of the Cricket
Australia is very much dominated by the
former players and the management
qualification of the players has been
overlooked very highly. They do not have
many opportunities for the development of the
employees within the organization (Skinner &
Stewart, 2017). This has been the most noted
factor for the organizational success. It is
indeed a problem as well. The internal
promotion of the management employees is not
provided.
Gender diversity in the workplace The third aspect of the issues identified by
Patrick Murphy concerns with the gender
diversity within Cricket Australia. This goes
with the problem conflict resolution and the

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group behavior of the employees. The main
problem that lies within this company is that of
the provision of the opportunities to the women
employees to handle the various positions in
the higher management. The ratio between the
male and female employees is something like
4:1. This is why the women are not given the
proper respect in this sports organization as
well (Blau, 2016). The female employees have
got very few opportunities to progress in this
section. This is also considered to be one of the
biggest barriers for the Cricket Australia.
Patrick Murphy has always wanted to put the
stress on the equal employment opportunities
as per the Workplace Gender Equality Act
(2012).
Player issues The fourt problem that will be discussed in this
issue is that of the various issues regarding the
players and their ethics. The newly appointed
Integrity Manager Patrick Murphy has always
felt the fact that the players should be the heart
of the sports organizations (Bratton, 2015).
This is why the sports organizations should see

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to the fact the players should behave better in
the best ways (Skinner & Stewart, 2017). The
Sandpaper-gate has been the offending fact that
the players left on the minds of the cricket fans
and the entire Australian society. It is a matter
of fact that the behaviors of the players should
depend on their past behaviors (Basford,
Offermann & Behrend, 2014). The things that
they do out of the fields, the ways by which
they spend their times with their families and
friends are the determinants of their current
behavior as well. Patrick has highlighted the
fact that the players should be extra careful
when they treat with their fans (Stewart et al.,
2018). As they are the role models for them
they should behave in the proper ways. It has
also been said that the senior players get an
added advantage when they come up of serving
Cricket Australia with the administrative
duties. The medical facilities that are given to
the former players and the non-cricketing
employees are very much different as well
(Bratton, 2015). One of the biggest issues that

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has been identified here is that of the employee
harassments. Some of the staffs have been
deprived of these facilities as well (Skinner &
Stewart, 2017).
Internship issues The fifth file that Patrick has addressed is
regarding the internship issues. The interns are
not given the proper monetary benefits as
promised. This has come up to be one of the
biggest problems within the organization. The
organization (Herrbach & Mignonac, 2012).
Cricket Australia will have to discuss about the
various issues regarding the internship. Patrick
Murphy found out that the Cricket Australia
has a close link up with one of the local
universities that provides a proper sports
management program for the young people.
The students who came up to take part in these
sports management programs would come up
because of their extreme love for rge sports.
The development cricket culture of the country
would be their most important desire. The
proper management jobs are not given to the
students. They are given some petty jobs.

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Culture audit at Cricket Australia
It is very important to make a culture audit of the chosen organization Cricket Australia.
Through this culture audit a brief idea could be spotted on how Cricket Australia works to solve
the various cultural and ethical issues. Some theories will have to be discussed in this context.
The impact of the power and politics is immense on the ways the higher management will deal
with the various situations. There are several types of power. These are the legitimate power,
expert power, coercive power and referent power (Ozeren, 2014). It is very important to manage
the power for the best interest of the organizations. Cricket Australia is no exception indeed. The
implication of the power largely depends on the person who holds it. This is why the higher
management of Cricket Australia will look to find out the real issues and problems within their
practices and find out the ways to resolve them by using their power (Foddy & Savulescu, 2017).
The impact of the power and politics is huge when the managers of the sports organizations deal
with their internal and external stakeholders. Both the parties want to acquire the most
satisfactory outcome indeed. It might happen the sports organization managers would want the
several changes within their organizations regarding the development of the health and safety
standards (Skinner & Stewart, 2017). This is very much evident in the cultural implications of
Cricket Australia.
The situational power will have to be applied in this context. It has to be remembered that
the Cricket Australia has not been able to provide the cricket fans a fantastic experience that they
can cherish. The ball tampering issue or the Sandpaper gate has been a haunting memory for the
Australian cricket fans over the past few months. The negotiations will have to be made in this

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context for the better outcomes into improving the culture of the concerned organization. The
impact of the group behavior is very much important in this scenario as well. The cultural web is
one of the most important things for the betterment of the organization in the best ways. There
are some effective components for the betterment of the organizational culture. These elements
are stories, rituals and routines, symbols, organizational structure, control systems and power
structures (Bratton, 2015).
The past events of the Cricket Australia signify that the sports organization has not been
able to produce a good brand image. The incident of the ball tampering has ruined their
reputation in front of the millions of cricket fans and Australian cricket team supporters. The
players have not been able to stand up to the normal values and beliefs of the organization. The
dress code issues have been evident in the organization as well. This is why their symbolic
expressions have not been up to the mark (Shank & Lyberger, 2014). The newly appointed
Integrity Manager Patrick Murphy will look to improve the condition of the organizational
environment. The organizational structure of the Cricket Australia has been questioned now and
again since the dominance of the former cricket players has been evident within. This is why
Patrick Murphy has decided to put the proper focus on this fact so the managers can treat the all
the employees with the equal mentality (Bratton, 2015). The power structures are dominated by
the ex players who have contributed to the game and for the country in huge ways. This is why
Cricket Australia will look to put all the focus on reshaping the entire system altogether. One
significant issue that has been rendered as important is that of the gender inequality within the
workforce. Patrick Murphy will use his best skills to mitigate the policies in the best ways. He
will have to be very much conscious about the cultural barriers that exist within the boundaries
of the organization. The approaches of the players are very important for the welfare of the

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cultural identity of the organization (Greenberg, 2014). The social media has captured the
incident very minutely and that has been the major problem for the organization as per their
cultural outlook is concerned. The ball tampering issue has been despised by the people of all the
fields. The ethical codes of conduct in cricket were not maintained by David Warner and Steve
Smith at all.
The leadership issues have been predominant in the organization. The leadership of
Cricket Australia has not been that much impressive indeed. The leaders of the organization have
not treated all the employees of the organization properly (Cotterill, 2012). This has been a
negative point of the power structure of the organization. These are the issues that will have to be
tackled properly for the benefit of the organization Cricket Australia only. At first it should be
clarified that the organization must be able to provide the equal opportunities to all the
employees (Wagner & Hollenbeck, 2014). The administrative posts should be provided to the
management qualified employees. It is not the proper way of thinking that the people who once
contributed to the success of the game cricket for Australia will be similarly fluent in providing
the best resources for the success of the management as well. In this context, the organization
will have to implement the various prospects regarding the training of the players on how to
improve the ethos within the sports. The integrity of the employees at all levels is very important.
This is important since the employees must collaborate with each other. It has been seen that the
organizational culture of the concerned organization in this paper will be the most important
thing in the culture audit of the paper (Wagstaff, Gilmore & Thelwell, 2016).
Patrick Murphy has been very much specific about bringing back the corporate culture of
the Cricket Australia as he wants to bring back the faith and trust of the fans and supporters of
the game indeed. The fact that the ratio of the male and female employees of the organization is

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around 4:1 is very much problematic for the female employees (Cotterill, 2012). It is a huge
disadvantage for the female employees in particular. The working environment of the
organization is not so good either. This is why it has become quite problematic for the female
employees to progress properly. In this context it can be said that the Workplace Gender Equality
Act (2012) has been largely violated indeed. These evil practices in the context of the Cricket
Australia’s culture can only prove fatal for the future success of the company.
Ethical considerations in Cricket Australia
One of the most important issues that can be regarded in this context is that of the four
main issues related to the ethical considerations. These four main elements are production
deviance, property deviance, political deviance and personal aggression (Turner, 2014). All these
issues will have to be discussed in this scenario since the culture of the Cricket Australia has
been the most important question indeed. The most serious issues in the Cricket Australia are
that of the property deviance and personal aggression. The employees at the different levels of
the sports organization Cricket Australia have been alleged of the gender inequality and sexual
harassment as well. These issues have been highly highlighted (Wagstaff, Gilmore & Thelwell,
2016).
However, the political deviance has been seen in this context as well. Some of the
hierarchy managers have shown the favoritism to the former crickets of Australia to gain the top
stops in the management positions. The verbal abuse has been accused in some cases as well.
These are the very reasons as to why the Cricket Australia’s organizational culture is suffering a
negative impact as well (Masterman, 2014). The co-workers have been abused and they have
been robbed of the various opportunities as well. As the former cricketers are definitely not

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present during all the working hours, this becomes much demoralizing for the other normal
employees. The working speed of these employees is very slow and they are very much casual at
their work whereas the management qualified employees are very much serious about their work.
This is the reason the organization is suffering the several setbacks indeed (Taylor, Doherty &
McGraw, 2015). They take the extra advantages from the organization just because of their past
contributions to the game. The interns are not paid properly as well. This can be compared to the
stealing from the co-workers that falls under the property deviance. Thus these issues have been
highlighted mostly on the cultural issues of the Cricket Australia. The blaming of the co-workers
has become a very serious issue in this discourse as well (Marcu & Buhaş, 2014).
Patrick Murphy has faced several issues in the ethical considerations that have affected
the overall organizational culture of the Cricket Australia. The workplace deviations can be
considered as the most important issues as the barriers for the success of the organization. The
non-playing staff members of the organization have been deprived of the several opportunities to
go ahead in the future. He has been engaged in the culture renewal of the Cricket Australia that
can be considered as one of the most prior issues within the organization. One of the major
barriers between the staffs are the cultural barriers (Turner, 2014). The cultural barriers between
the employees have been regarded as one of the biggest problems for the organizations to move
forward. The culturally superior people are given the added advantages that cater to their
progress within the organization (Marcu & Buhaş, 2014). The other people are deprived of the
opportunities of moving forward within the organization. The cricket guys always get the special
advantages and this is very much unethical indeed. As per the files read by Mr. Patrick Murphy,
the integrity among the employees at the different levels has been lacking very much (Choo,
2013). The extra benefits have been given to the cricket guys like they have been given the

16SPORTS MANAGEMENT
uniforms for free by Cricket Australia. On the other hand, the other players had to buy the
uniforms on discount. This has enraged a section of the employees as this has been entirely an
unethical thing to be done (Buhler & Nufer, 2012).
Another unethical fact that has been pointed out by Patrick Murphy in this context is that
of the workplace harassments of some of the employees. As per the workplace deviation
diagram, this thing falls under the personal aggression. It has been reported by some of the
female employees that some of the most famous former cricket players have made advancements
towards the women (Buhler & Nufer, 2012). However, Cricket Australia has tried to diminish
the issue by various ways. Cricket Australia should analyze these events critically and find out
the real issues behind this. The hierarchical managers of Cricket Australia have been running the
show in the patriarchal manner (Jones, 2012). This patriarchal dominance has been very much
fatal for the good reputation and brand image of the company. They have always questioned in
favor of the masculine dominance in the organization. This does not bear a good image for the
organization at all. This unethical issue should be discussed fairly and it should be resolved
properly as well (Alvesson & Sveningsson, 2015).
Another unethical issue that can be spotted in terms of the Cricket Australia is that
regarding the employment inductions given to the employees of the Cricket Australia. It has been
seen that the junior students who work as the apprentices are deprived of the several
opportunities as well (Azanza, Moriano & Molero, 2013). Australia is considered as a sporting
nation and cricket is believed to be the national identity of the country. In order to bring back its
lost reputation, they will have to maintain the work ethics properly (Büschgens, Bausch &
Balkin, 2013). The codes of conduct will have to be obeyed so the better responses could be
gained by from the employees. Cricket Australia has always focused on to improve the

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reputation of the game in such a manner that the fans can respect the entire thing. The game of
cricket is more than just a game for the fans and supporters. The unethical things are damaging
the reputation of the game badly (Alvesson, 2012).
Patrick Murphy has been able to change the entire cultural infrastructures of the previous
sports organizations he had worked in. Patrick is of the opinion that the work arrangements
should be much flexible and this should make the lives of the people within the organization a
better one. The better work-life balance should be provided to the employees. The employee
attitudes towards the productivity have been seen to be deviant enough. This has resulted in the
overall productivity of the organization (Robbins & Judge, 2012). In this scenario it can be said
that some people are not getting some of the benefits because they are unable to bear the
productivity because they work from the remote locations (Büschgens, Bausch & Balkin, 2013).
The physical environment of the organization has lost its reputation since it has been noted as
dominated by patriarchy. The former cricket players are seen as the heroes and role models for
the organization. This is one of the cultural indicators indeed. The organization has to be
responsive to the changes as prescribed by the Integrity Manager Patrick Murphy. The hierarchy
managers should be able to lead the ways without making any discrimination with the employees
as this is very much unethical as well (Shahzad et al., 2012).
Recommendations
In this last section of the paper, some important recommendations will have to be given
on order to understand the ways the organization Cricket Australia would be able to improve
their culture. As the Integrity Manager, Patrick Murphy has provided some solutions that might
turn out to be very much effective indeed. Under the guidance of Patrick Murphy, Cricket

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Australia has been successful in finding out the most significant shortcomings. These
shortcomings will have to be managed properly in order to provide the best solutions for the
cultural renewal of the organization.
 The ratio between the female and male employees should be dropped own immediately to
keep up the morale going for the female employees. The female employees have been
deprived of the several opportunities because of the lack of their numbers. More female
employees should be recruited and the patriarchal dominance should be got rid of very
soon.
 The current cricket team players of all formats of the game should be trained properly
and effectively on how they should behave both on the field and off the field as well.
They should be made to understand that their way of lives has a direct impact on their
fans and on the overall society (Tikka & Garg, 2018). The issue of the ball tampering by
Steve Smith, David Warner and Bancroft has left a very bad and negative impact on the
society and their fans. They will have to get rid of these things immediately so they can
renew their culture and promote the good things within their organization.
 The added advantages that are given to the former cricket guys should be stopped
immediately. This is due to the fact the non-cricket boys are not feeling much relieved
about this practice. They feel that they have been deprived of the opportunities that they
should have been given and they have earned the rights for it (Dawson & Andriopoulos,
2014). The organizational culture of Cricket Australia should always provide the better
opportunities to the staffs as per their performance level and their capacities. The
hierarchical employees should start to behave in the proper ways and provide the
opportunities of career development to the deserved candidates. This improvement in the

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performance will always lead the organization to be more effective and response to the
needs of the employees at different levels (Černe, Jaklič & Škerlavaj, 2013).
 The issues of gender diversity at the workplace should be considered in a strict manner. It
is the employees who must step up in this scenario to confront against the unethical
decisions that are often being made (DesJardins, 2014). The proper guidelines should be
made on how to improve the service quality of Cricket Australia and cater to the needs
and desires of all the fans and supporters.
 It should be made sure that no one should get any added benefit that holds the same
designations. If any such case is reported the authority should come up against the strict
solutions to the problem (Ferrell & Fraedrich, 2015).
 The attitudes of the players should be checked as well. Some players are believed to be
very much arrogant. This is why they bear the negative impact on the organizational
effectiveness. The coach and the managers should sit with them and make them
understand that they should behave properly and this will surely be for the sake of their
fans indeed (Tuten & Solomon, 2017).
 All the junior students doing the internship with Cricket Australia must be provided with
the proper monetary benefits. Or else these people should lose the faith on the Cricket
Australia in a large way. No discriminations should be allowed in this scenario since it
affects the overall organizational culture of the organization (Kaur, 2016).
 Two of the most important aspects for the improvement of the organizational culture are
the innovation and creativity. The organization Cricket Australia should take up some
strategies to improve the organization by creating new ways of employee satisfaction and
innovating for the benefits regarding the company image (Martin & Schouten, 2012).

20SPORTS MANAGEMENT
 Cricket Australia might also take up the digital marketing strategies to reach their new
age customers. The new age customers are mostly the young people and they rely on the
various social media platforms. The organization should look to reach their target
customers by connecting through the social media through the messages of the favorite
icons of the Australian cricket (Tiago & Veríssimo, 2014).
Conclusion
The various shortcomings in the overall organizational culture of the Cricket Australia
has been discussed in the above discussion. The Sandpaper gate issue has raised a hue and cry
among all the sports lovers especially the cricket lovers all across Australia. The Australian
cricket board is very much ashamed of this fact. The new Integrity Manager has been recruited
within the organization in the form of Patrick Murphy. The organization will have to consider
their flaws within the organizational structure. They must analyze the various issues regarding
the cultural deviation issues. The organization will have to identify these loopholes and fill them
up so they can be able to keep up their brand reputation indeed. The Cricket Australia must make
sure that this type of incident like the sandpaper gate issue is never repeated again. The gender
diversity within the workplace should be avoided for the best outcomes indeed.

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Appendices

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Appendix A
Issue number Main issue
1 Integrity strategy issues among the players and
managers of the Cricket Australia
2 Staffing problems within the organization
3 Gender diversity issues within the workplace and
the sexual harassment issues of the women
employees by former cricketers
4 Player issues regarding their behaviors and the
display of ethics.
5 Internship issues within the organization and the
inequal distribution of money among the intens.

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Appendix B

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