Crisis Communication and Development of Communication Strategies

CRISIS COMMUNICATION AND DEVELOPMENT OF
COMMUNICATION STRATEGIES

Executive summary
This study sheds light on the priority of effective business communication in business context of
Australian Broadcasting Corporation. The problem statement of this study is to evaluate
communicative approaches in order to protect the reputation of the company. Based on the recent
issue of this venture, this study has approached to discuss the necessity to focus on the
communication strategy as a priority. At the time of crisis communication, it is necessary to
develop the connectivity with stakeholders as they can support the venture to regain the business
profitability and overcome the crisis period.
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Table of contents
Introduction......................................................................................................................................2
Identification of issue......................................................................................................................2
Priority on effective communication...............................................................................................2
Different types of crisis...................................................................................................................3
Strategies to protect the communication ability..............................................................................3
Recommendation.............................................................................................................................4
Conclusion.......................................................................................................................................4
Reference list...................................................................................................................................5
Appendices......................................................................................................................................7
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