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Crisis Management and Social Media

   

Added on  2020-05-28

9 Pages2316 Words145 Views
Running Head: Crisis Management and Social Media[TYPE THE COMPANY NAME]Crisis Management and Social MediaLiterature ReviewName of Student[Pick the date]
Crisis Management and Social Media_1
Crisis Management and Social Media1AbstractIn this report, two journal articles contemplating the use of social media in crisis communication werestudied. Review of situations created by three major food industry giants in USA and China was doneand it was concluded that the impact of social media crisis communication is different on twocompletely different cultures. USA and China were also compared on the basis of Communicationstyle ,the impact of communication channels and culture overlays. It was finally concluded that inorder to manage crisis via Social media, knowledge of culture is also important.
Crisis Management and Social Media_2
Crisis Management and Social Media2ContentsAbstract.................................................................................................................................................1Introduction...........................................................................................................................................3Literature Review..................................................................................................................................3Crisis Communication USA versus China................................................................................................3 Conclusion............................................................................................................................................3Bibliography...........................................................................................................................................3
Crisis Management and Social Media_3

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