Crisis Management and Impact on Global Hospitality and Tourism Industry

CRISIS MANAGEMENT
AND IMPACT ON GLOBAL
HOSPITALITY AND
TOURISM INDUSTRY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Communication tool and strategies used at time of managing the crises...............................3
Approaches of crisis management used at time of Australia bushfire...................................5
Framework of disaster management.......................................................................................7
Proactive and reactive management strategies for management for crisis.............................8
Consequences of effective and ineffective management of crisis........................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Crisis management is a process by which the company or business try to manage case of
contingent emergency which may occur any time. The crisis is an intense situation of difficulty
which can occur anytime and anyplace which may change working of company to a great extent.
Thus, it is very crucial for business to have measures and strategies ready for all the possible risk
which may occur in future (Bundy and et.al., 2017). The present report is based on bushfire
which took place at Australia in June 2019.
The fire disaster took place in city of Australia that is Victoria City which is a city at the
southeast of Australia. At this place the fire first broke out and it further got carried away with
air to around 1.2 million hectares of land. This disaster took place starting from 2 January till
around 11 January and damaged nearby places as well. The whole fire was concentrated in area
of Victoria and New South Wales and places near southeast coast of Australia. Even the fire is
still continued for year 2020 as well and has affected Queensland and has almost killed at least
28 people and approximately more than 1 billion of animals. Also, Australia has a devastating
bushfire crisis from many times and it has affected to many different cities and places in
Australia. In Queensland around 20 homes have lost and approximately 180000 houses have
burned which created a heavy loss for that area. In areas of Victoria at time of fire the winds
were around100 km/h and fanned more than 60 blazes during time of unprecedented heatwave.
The present report will outline communication strategies and tools which were used at
time of managing this bushfire. Further different approaches used to relate to crisis management
will be outlined. Also, a framework which can be used to manage disaster will be demonstrated.
After that proactive and reactive management strategies which will be adopted to manage crisis
will be discussed. In the end all possible consequences will be discussed relating to management
of bushfire.
Communication tool and strategies used at time of managing the crises
Communication is the most essential and effective tool through which one information
can be passed on to another person (Eriksson, 2017). In the field of crisis management, it is very
necessary for people to effectively communicate with one another so that information can passed
be passed on in clear and effective manner. The crisis is a situation of emergency and this can be
anything wither a natural disaster or a man- made crisis such as fire, floods, droughts, terrorist
attacks, industrial attacks, war and many other different types of crisis.

Thus, in dealing with all these crises the most effective thing is communication.
Communication and crisis management has a great link between both as at time of crisis it can be
effectively managed with help of communication only (Giegerich, 2017). It is so because with
aid of communication details of crisis will be passed on to others. Thus, all requirements of
managing crisis in effective manner is communicated to higher authorities and measures are
being supplied to its betterment. The communication strategies which were used at time of
managing bushfire held in Australia in June 2019 are as follows-
Use of social media is the most crucial and advance communicating tool in this highly
technologically advanced environment. This is majorly being used because of reason that social
media is being actively used by almost every person. Thus, this will be helpful by people in
communicating for helping to uplift the destination from crisis. Here the information of Australia
bushfire will also spread like a fire and most of the people will get the knowledge of crisis and
will help in overcoming the crisis. With help of this communication tool the government of
Australia can also ask for help from people of Australia by sharing information and photos
relating to the damage took place because of fire.
The other important strategy of communication at time of bushfire in Australia is case
escalation. This is a method of communication wherein some people sit together and discuss all
the detail and data relating to fire in Australia. After this discussion some of the measures are
discussed by brainstorming on the topic. This communication strategy will bring in many
different ideas as many people provide their own ideas. And all the individual is different in their
thinking and mind level. Hence, there will be more option of recovery from the crisis of bushfire
Australia. Under this method some experts will be hired to discuss and brainstorm on different
ways of overcoming the fire within Australia.
Another important strategy of communication is preparing in advance some action plan
and communicate it with the local people and residents of Australia. This is a good strategy
because of the fact that this will help people in knowing in advance that if any crisis occurs
within country then residents of country knows in advance that what they have to do
(Christensen, Lægreid and Rykkja, 2016). Thus, this communication will help the residents in
gaining the knowledge of all possible steps which can be taken in order to overcome with the
crisis of bushfire in Australia.