Crisis Management and Communication in British Airways

Crisis Management and
Communication

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Outline of the issues faced relating to crisis management..........................................................3
Critical analysis of response strategy taken to handle the crisis.................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The crisis management is been defined as the application of different strategies in order
to assist company and willing to some sudden and the negative events. The companies operate
within the external environment and there can be any kind of change taking place anytime.
Hence it is necessary for companies to evaluate the use of crisis management in order to
overcome the negative impact. The present study is based on British Airways which is a Flag
Carrier Airline Company situated in UK. The current study will outline the different types of
crisis being faced by the company. Along with this the response strategies that are the way in
which company handles the crisis will also be outlined.
MAIN BODY
Outline of the issues faced relating to crisis management
Crisis is all about a great difficulty faced by anyone and they have to make more efforts
in order to handle it. Like many other big companies’ British airways also face a worst crisis due
to covid-19 pandemic. In order to deal with this situation, the company has taken major steps to
find out solutions (MA, Pande and PK, 2021). As per the high demand of sustainability, the firm
has to contribute so that they can tackle the situation. By the time, they are more focused on
achieving targets such as carbon emissions. In addition to this, the firm has also invested in
sustainable aviation fuel to power a number of flights.
While offsetting carbon, the firm has reduced their emissions by purchasing equivalent
carbon reductions from a various project. They have invested a lot in this reduction scheme for
aviation. Due to rapid changing in trends in this industry, the firm has to keep updating advanced
technologies like sustainability. The size of pandemic has affected the working efficiency of the
complete your great extent. The reason behind this fact was that due to the pandemic there was
an economic shut down and because of this no one was allowed to travel from one place to
another (Zhao, 2020). Hence as a result of this airline companies have to suffer a lot because
business was a shutdown as no one was ready to travel from one place to another. And this
affected the operational efficiency and the financial position of the company to a great extent.
The present case of competitive environment there are different types of crisis being
faced by British Airways. Earlier as well there are many different crisis which were faced by