Crisis Management Practices in UK Hospitality Industry: A Case Study on Hyatt Regency London

INDIVIDUAL BUSINESS
DISSERTATION PROPOSAL
(“TO ANALYSE THE CRISIS
MANAGEMENT PRACTICES
ADOPTED BY HOSPITALITY
INDUSTRY IN THE UK")

Table of Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................5
RESEARCH METHODOLOGY.....................................................................................................6
POTENTIAL OUTCOME...............................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Overview of the topic
Crisis management refers to the process of applying strategies designed for assisting a
company to deal with sudden and unexpected events. A crisis occurs as an outcome of an
unexpected situation (Le and Phi, 2021). Generally, crisis management assists an organisation to
save from unexpected and disruptive events. There are many unexpected events had arisen such
as COVID-19, bombing and so on. These events had created a direct impact on the performance
of the business. So, companies form certain crisis management practices for dealing with sudden
changes or events. Thus, the current study covers practices of crisis management adopted by
hotels to deal with unpredictable situations.
Scope
The scope of the present study is to assemble in-depth information about crisis
management practices through secondary methods Liu and et. al (2021). This also covers their
impact on the business performance.
Research aim, objectives and questions
Research Aim:
To analyse the crisis management practices adopted by the hospitality industry in the UK:
A study on Hyatt Regency London
Research Objectives:
 To evaluate the importance of crisis management within the hospitality industry
 To determine the crisis management practices adopted by Hyatt Regency for dealing with
uncertain and unpredictable situations
 To discern the challenges that can be faced by Hyatt Regency London in the absence of
crisis management practices
 To examine the impact of crisis management practices on the business performance of
Hyatt Regency London
Research Questions:
 What is the importance of crisis management within the hospitality industry?
 What are the crisis management practices adopted by Hyatt Regency for dealing with
uncertain and unpredictable situations?