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Crisis Management Strategies for Five Star Hotels in Turkey after Terrorist Attacks

   

Added on  2023-06-14

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Running head: INDEPENDENT STUDY
Independent study
Name of the Student
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Author Note
Crisis Management Strategies for Five Star Hotels in Turkey after Terrorist Attacks_1

1INDEPENDENT STUDY
Tourism and terrorist attack in Turkey:
The overall aim of the literature review presented is to gain a broader understanding
of crisis management strategies in the tourism industry by focusing on terrorism as prevailing
and significant source of crisis. For Turkish economic, tourism is an important sector and
fastest growing market. Total number of foreign tourist visiting Turkey has been increasing
every year (Aissa and Goaied 2016). In the last decades, a series of terrorist attacks have been
witnessed by tourism industry and such attacks are motivated by religious, political and social
objectives and the enormous publicity that they gain by such actions. In such situation, it is
required by hotels to have strategy of crisis management at place for dealing with incidents
related to terrorist attack. The crisis that arises from situation of tension that is unpredictable
and unexpected should be promptly responded as it threatens the aims, present values and
assumptions of organization by making adaption and understanding mechanisms
incompatible. Crisis to which the hospitality industries are exposed are both originated
internally and externally. Incidents of terrorist attacks are regarded as situation of crisis that
arises externally due to the actions of terrorists (Campos et al. 2015).
Background of research:
Research on the impact of terrorist attack on five star hotels of Turkey includes
analysis of literature review in reference to different contexts. Impact of terrorist attack on
Turkey is measured in terms of total number of people who have been killed over the years
and downfall in level of tourist arrival in the country. This particular research paper proceeds
giving the illustration of crisis management strategies model for managing the crisis after
such attacks. It depicts how five star hotels operating in country make use of such models for
mitigating the harm and devastation caused by terrorist attack. The purpose is to identify how
the implementation of such tools helps in minimizing the impact of terrorism. In this regard,
Crisis Management Strategies for Five Star Hotels in Turkey after Terrorist Attacks_2

2INDEPENDENT STUDY
different theories on crisis management have been explained and how the organization such
as hotels can implement such strategy in minimizing the impact of terrorist attacks.
Crisis management strategies following terrorist related incidents:
One of the important advances in the literature review on tourism industry crisis
management is the division of crisis management strategies into different phase that has led
to creation of staged crisis management models. The research prospects that have been carries
out in relation to the crisis management by the hospitality industries in region of Istanbul has
been doubled as the recent past have experienced many crisis situation. Some limitations that
should be taken into consideration that interviewed managers can give limited information
about the operational position about the entire region of Istanbul. Extant literature review on
tourism crisis management is identified in terms of two strands. A tendency to explore the
tourism crisis nature from the buyers and consumers perspective is represented. This
incorporates how the crisis would impact the perception of tourists and their willingness to
travel. In the second strand, studies of crisis management strategies are discussed in terms of
strategies and methods used by five star hotels to deal with the crisis situation (Çakar 2018).
Crisis Management Strategies for Five Star Hotels in Turkey after Terrorist Attacks_3

3INDEPENDENT STUDY
Data on terrorist attack on Turkey and its impact on five star hotels:
The terrorism attack on Turkey has been rising in the recent years and the rise in
number of attacks and victims is considerable.
People killed in Turkey due to terrorism every year:
(Source: datagraver.com 2018)
Issues prevailing in the tourism industry of Turkey are exacerbated by wave of terrorist attack
in year 2016 including assaults on city of Ataturk and Istanbul. Such terrorist attack tattled
the confidence of investors in the tourism sector and that resulted in slow down of industry in
Turkey. This is so because due to fall in number of tourists in the country, hoteliers are
Crisis Management Strategies for Five Star Hotels in Turkey after Terrorist Attacks_4

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