Crisis Manual for Effective Crisis Management - Desklib

Running head: PUBLIC RELATIONS
Crisis Manual
Date: 10/8/2018
Revised Date: 12/8/2018
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1PUBLIC RELATIONS
Table of Contents
II. Crisis Manual......................................................................................................................2
Introduction............................................................................................................................2
Objectives...............................................................................................................................2
Types of Crisis...................................................................................................................3
List of Key Publics and Notifying Publics.............................................................................3
List of Key Media..................................................................................................................5
Crisis Communication Team..................................................................................................5
Spokespeople..........................................................................................................................6
Resources...............................................................................................................................7
Pre-gathered Documents........................................................................................................8
Evaluation..............................................................................................................................9
III. Press Release......................................................................................................................9
Bibliography.............................................................................................................................10

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II. Crisis Manual
Introduction
Any crisis can disturb the overall procedure of operations, the reputation of the brands
or the entire company and also the safety as well as wellbeing of the employees. At times of
crises, no energy or time should be wasted on the following questions like;
 Which actions the company should undertake?
 Which individuals are the important members of the crisis management team?
 Who has what type of responsibilities?
 Who should be informed?
The purpose of the crisis manual is to persuade the employees to use it, if any crisis
situation emerges. Moreover, it emphasizes upon the necessity as well as the dire results
possible, if the plan is not being followed. The corporate crisis manual answers these specific
questions and thus, it is very important for limiting the overall impact of the potential crises.
The crisis manual begins with outlining the basic objectives of the crisis management within
IKEA Company. Thereafter, the role and composition of the key as well as notifying publics
involved are being discussed in a detailed manner. In addition to this, the lists of key media,
crisis communication team, spokespeople, resources, pre-gathered documents and evaluation
are being given in order to enhance workplace safety and proper management of crisis
situations.
Objectives
The objectives of this crisis manual are to identify the major crisis situations
occurring at IKEA Company, which might cause serious disruption or threat to the normal
business procedures. The purpose of this crisis manual is to;

3PUBLIC RELATIONS
 Take care of the serious threats, which hamper the day to day business procedures;
 Keep under control any fatal or serious labor accidents;
 Monitor the possible threats to the good name of IKEA Company or any of its brands;
 Resolve the external threats like blackmailing, terrorism, product tampering and
kidnapping.
Types of Crisis
The crisis situations are being categorized into five different categories;
 The crises that is related to the primary receipt of the products from the product
suppliers;
 The one which is related to the processing of the products like location calamities
such as; fire, environmental incidents, labor accidents, and contamination of
ingredients, packaging or raw materials;
 Labor conflicts like blockage, strike and others;
 Breakdown of ICT;
 External threats like blackmail, kidnapping, terrorism and product tampering.
If such situations occur at the organizations, it falls under the public relations manager
to control the whole matter and keep everything under control.
List of Key Publics and Notifying Publics
During any crisis situation, it is highly important for the public relations officer to
notify the key publics, both internal as well as external. Most importantly, it falls under the
responsibility of the public relations manager to inform the key publics in order to keep the
situation under control. The key internal publics, who are directly associated with the
company are its employees, investors or shareholders, suppliers, distributors, dealers, retailers
or other business associations. On the other hand, the key external publics are the ones, who