Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 Primary and secondary activities in Latureae business model....................................................3 Sub- activities of primary and secondary activity.......................................................................4 Porter's value chain model to determine major activities and sub- activities in Latureae business model............................................................................................................................5 Recommendations to Latureae management..............................................................................6 CONCLUSION...............................................................................................................................6 REFERENCES................................................................................................................................8
INTRODUCTION Information systems refers to a software which provide support organise, maintain, store and process the data. Many organisations are required to manage large amount of information and use a part from them on regular basis as per need of operations and administration (Kembro and Näslund, 2014). The present report is based on Latureae that is known as health and wellness company with difference in order to bring appropriate health to everybody. This assignment will focus on determining primary and secondary activities in Latureae business model along with their sub- activities. It will include Porter's value chain model including major and sub- activities in Latureae business model. MAIN BODY Primary and secondary activities in Latureae business model According to the given case, Latureae is a healthcare organisation having a purpose provide services for improving wellness of people. They have a goal to develop products and services to deliver a natural approach to health based on in- depth expertise in vitamins,
minerals, herbs & nutrients. However, they focus on improving wellness by providing better goods full of vitamins and nutrients. Primary activities Inbound logistics– This can be described as activity of bringing raw material for facilitating production process in smooth manner. (Hampton and et. al., 2013) It involve the concept of increasing the quality of raw material which provide support to manufacture better products and satisfy actual health requirements of people in effective way in Latureae. Operations– The operational activities and procedures are key of producing desired products which are required to be improved for developing better quality of product in time (Denolf and et. al., 2015). It is necessary that Latureae operations should be focussed to manufacture properly in order to meet actual standards of quality. Outbound logistics– This include the criteria of delivering desired healthcare products and facilities to needy people in order to increase their health by solving their relevant problem. Basically, it consist to improve methods of providing care services to people in proper manner to avoid issues and gain better patients outcomes. Marketing and sales– The marketing and sales refers to use effective strategy of to promote products by their effective features which impacts positively on sales of brand. It include to make an appropriate strategy to promote health products of Latureae to motivate people for preferring the given company to fulfil their health requirements. Service– This include to make an appropriate method to provide healthcare services to needy individual by Latureae in an accurate manner. It include the criteria that manufacturing of product should be appropriate but serving criteria is also important which is responsible for achieving satisfaction of customers (Aradau and et. al., 2014). Secondary or support activities Procurement– This can be described as to monitor and manage inputs in respect of securingthemwhichconsistseveralfactorssuchasrawmaterials,suppliesandother consumable assets & items. It is necessary for Latureae to manage these components in proper manner which facilitate to conduct primary activities to generate desired outcomes. Technologydevelopment–Thetechnologicaldevelopmentincludethetechnical systems, procedures and machines which is required to boost up effectiveness of primary
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activities in order to complete daily tasks in correct manner. Latureae should focus on technical development in order to improve production for producing better health products. HumanResourceManagement– The human resources can be considered as backbone of every organisation as they are responsible for putting efforts in order to complete targets to gain success (Beske Land and Seuring, 2014). Latureae is required to focus on hiring well skilled and experienced candidates in respect of fulfilling vacant positions so that they will complete their roles with perfection through attaining better outcomes. Infrastructure of an organisation– The infrastructure of Latureae is very important for conducting operational and administration tasks in appropriate manner. Meanwhile, it include several procedures such as accounting, finance, legal affairs and regulatory compliance. Sub- activities of primary and secondary activity The primary and secondary activities of an organisation also consist certain sub- activities which are required to be individually focussed to compete every respective tasks for achieving desired outputs. In context of Latureae, the primary and secondary activities are interconnected to run a business successfully and provide appropriate product to fulfil actual need of customer. Sub- activities primary activities– The primary activities include inbound logistics, operations, outbound logistics, marketing & sales and service in Latureae. Firstly, inbound logistics has sub activities like receipts of inputs, storage, stock control and internal distributions of inputs. Secondly, operations consist transformation of inputs into finished goods, use of labour for different tasksand manufacturing technologies. Thirdly, output logisticsinclude sub- activities like distribution of finished goods, stock control & inventory and distribution of final products to buyers. Moreover, marketing & sales involve advertising, promotional activity and persuading people to buy whereas service having sub-activities like after sales support for customers (Whittington, 2014). Sub-activitiesofsecondaryactivities–Thisconsistvariousactivitiessuchas procurement,technologydevelopment,humanresourcemanagementandorganisational infrastructure. Initially, procurement has several, sub- activities including purchasing of raw material & inputs for operations and technological development consist technical support to primary activities & operations by machines, software, applications or equipments. However, infrastructure of Latureae involve leadership structure or management, planning or processes,
finance and information systems (Porter, 2016). Moreover, human resource management include certain recruitment, selection, training and reward & motivation of employees. Porter's value chain model to determine major activities and sub- activities in Latureae business model Consider Porter's value chain model, there are several major activities such as inbound logistics, operations, outbound logistics, marketing & sales, service, procurement, technology development, human resource management and organisational structure. In addition to this, these major activities has few of sub- activities of each which consist number of activities including receipts of inputs, storage, stock control, internal distributions of inputs, transformation of inputs into finished goods, use of labour for different tasks and manufacturing technologies, distribution of finished goods, stock control & inventory and distribution of final products to buyers advertising, promotional activity and persuading people to buy and sales support for customers. The sub activities are divided into three categories such as direct, indirect and quality assuranceinprimarywhereassupportiveconsistfirminfrastructure,humanresource management, technological development and procurement that is responsible creating value for primary activities. However, supportive activities can be considered as value creating activities which provide help to primary processes in order to conduct operations properly in Latureae. In addition to this, value creating activities which should be connected to the framework of value chain in order to increase competitive advantage for Latureae in market. However, it can be considered as time consuming and crucial criteria to be carrying out in appropriate manner. For example, development with CRM solution may consist a connection with concept of improving manufacturing and boosting up volume of sales through certain activities (Keutel, Michalik and Richter, 2014). According to porter's value chain, the final step include to conduct an attempt which is important to identify such activities that can be optimised in respect of creating added value. However, it is all about qualitative and quantitative investments which can contribute eventually in order to boost up several aspects including competitive advantage, profitability as well as customer base in proper manner. It is necessary for given company to determine scope of creating value added activities which provide support to offer better health products to customer. However, it will provide help to selected company for attracting new customers along with retaining current ones which facilitate to increase profitability of business concern respectively.
Recommendations to Latureae management In context of Latureae management, it is necessary to use effective strategies and ideas which helps to complete set goals through gaining better outcomes. It has been recommended that given healthcare organisation is required to focus on actual needs of patients according to their health issues in respect of providing accurate medical services to make the healthy (Porter, 2013). However, it is necessary for them to concentrate on quality of operations which directly impacts of quality of services and put efforts to improve them for offering valuable services to people for achieving their satisfaction. In addition to this, it is suggested that services should be patient centred in terms of providing them better services in order to improve their wellness. CONCLUSION From the above report, it has been concluded that there are primary and secondary activities are conducted in every organisation as it is necessary to run business in proper manner through attaining profits. It consist that major activities of operation are considered as primary whereas supportive procedures for the major ones are considered as secondary which helps to conduct major operations properly. Moreover, it include to make effective strategies which Illustration1: Porter's value chain model Source:Porter's value chain model,2012
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facilitate to manage overall operations of given organisation to offer better facilities for people to improve their wellness respectively.
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