Critical Analysis of Hotel Revenue Management Simulation Results

This report provides a critical analysis and evaluation of a hotel revenue management simulation, focusing on Wilde Aparthotels in London. It begins with an overview of the hotel's location, current market trends, and opportunities within the hospitality industry, particularly in the context of social media and online travel agencies. The report then presents a SWOT analysis, identifying the hotel's strengths, weaknesses, opportunities, and threats. A balanced scorecard strategy is also detailed, outlining objectives, goals, indicators, and initiatives across financial, customer, internal process, and learning and growth perspectives. The analysis covers financial performance, customer service improvements, internal process enhancements, and staff development. The report concludes with a list of relevant references.

Critical Analysis and
evaluation of the results of a
hotel Revenue management
simulation

Table Of Content
 Age and Location
Current markets, trends and opportunities
 The current situation of the hotel
 Balanced Scorecard strategy

Age and Location
 Merlin Holland, the only grandson of famous Irish playwright and
poet Oscar Wilde, was the guest of honour at the official opening of
Wilde Aparthotels by Staycity at London, Covent Garden. Wilde
Aparthotels is located at 11 Adam St, Charing Cross, London
WC2N 6AA, United Kingdom. Away with this, hotel consists of
106-room Wilde in the dazzling area of London's Covent Garden in
the core of London's theatre-land, offers visitors a selection of
apartment, better flat and dual rooms more than eight stories
including three sky level apartments.

Current markets, trends and opportunities
 Latest trends within hospitality industry that came in front are both
linked with different elements. This is where, social networks along
with the TripAdvisor has specifically created influence over
customers plans in relation to entertainment. This has led to more
transparency and, overall, to an improved quality of the services
provided by hospitality companies.

The current situation of the hotel
 At present time, hotel i.e. Wilde Aparthotels has kept it's
focus on offering customers with brilliant incentive for cash
for a discreetly lavish rooms in a fantastic area of London.
The staff are inviting, learned and truly add to the experience
making this an inviting home from home. Also, performance
of this hotel has raised ample number of benefits for itself
and for customers from all over the world as well.

SWOT ANALYSIS
Strengths:
 Wilde Aparthotels consists of rooms
with affordable prices and it is also said
to be one of the crucial strategy that has
been followed by this hotel and can be
considered as a strong point for it.
Weaknesses:
 Low strategy developing related
leadership style followed by Wilde
Aparthotels, which impacted negatively
on their performance level at the time of
adopting right change.
Opportunities:
 Collaboration with various online travel
agencies would lead Wilde Aparthotels
to sustain within the market for a
longer period of time and to enhance
their performance level in an effective
and efficient manner as well.
Threats:
 Competitive business environment has
raised ample number of threats for
Wilde Aparthotels and also affected
both productivity and profitability at
the same time.

BALANCED SCORE CARD
STRATEGY
BASIS Objectives Goals Indicators Initiatives
FINANCIAL
PERSPECTIVE
To improve the
sales and reduce
costs
20.00%
improvement
within the sales
and reduction of
operating costs
by 15%.
Financial
Statements
Negotiation
CUSTOMER
PERSPECTIVE
To offer visitors
with appropriate
accommodation
related services
Improvement
within strategical
approach (15%)
by 6 months.
Number of
services offered
to customers
within 6 months.
Creating
innovative
approaches.

Cont.…
INTERNAL
PROCESS
PERSPECTIVE
To become able
to develop whole
new innovative
services within
Wilde
Aparthotels
Starting five
unique and
innovative
services to
customers in
every month.
Project related
innovative
reports.
Acquiring
specific
resources.
LEARNING
AND GROWTH
PERSPECTIVE
To enhance the
number of staff
who are
knowledgeable
and may help
Wilde
Aparthotels in
enhancing their
performance
level.
Consideration of
two Ceo's of
Wilde
Aparthotels in
relation to
improvise the
acquiring the
knowledge level
of company.
Number of
product
development
professionals
with masters
degree.
Selection of an
employee.

References
 Kim, Y.R., 2020. The impact of spatial clustering on the
labour productivity of the UK tourism and hospitality
industry (Doctoral dissertation, University of Surrey).
 Bagheri, M., Baum, T., Ebrahimi, A. and Abbasi, A., 2020.
Talent Management in the Tourism and Hospitality Industry:
Evidence from Iran. Anatolia, pp.1-11.

 THANK YOU