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Critical Analysis of F&B Concepts and Markets

   

Added on  2021-02-19

9 Pages1765 Words216 Views
Critical Analysis ofF&B Concepts andMarkets

Table of ContentsINTRODUCTION ..........................................................................................................................1MAIN BODY ..................................................................................................................................1SWOT analysis of Cafe business................................................................................................1Target guest and their want, needs and desire.............................................................................2Challenges and opportunities......................................................................................................3Example of successful and unsuccessful business......................................................................4CONCLUSION................................................................................................................................4REFRENCES...................................................................................................................................6

INTRODUCTION Food and beverage sector is one of the leading and wide industry which include severaltype of companies such as firms which are involve in producing raw food material, packaging itand then distribute them according to requirement of customers (Fernández, 2017). It alsoinclude preparation of fresh food and beverage, then serve it to customers. Organisation taken forthis report is Sublime Cafe which is going to open at Greater Melbourne. It is situated in 300square meter at an outer suburb between 30 km and 60 km from CBD area. Its yearly rent isapprox $150,000. Topic covered in this report are SWOT analysis of respective business, Targetguest, challenges as well as opportunities face due to several factors. Along with this it will alsoinclude example of successful and unsuccessful business at respective place. MAIN BODY SWOT analysis of Cafe businessSWOT analysis is consider as best way to identify strength, weakness, opportunities andthreat of a business, industry or a person. This will also help them in developing strategies byusing strength and overcoming weakness in order to grab opportunities and avoid threat. SWOTanalysis conducted by Sublime Cafe of their industry is given below:- Strength Weakness Cafe industry have high demand atevery market because they offer varietyof products and services at veryreasonable price (Hu, Lee and Zhou,2015). In America consumption of coffee isvery high. At respective place 4 peoplesout of 5 consume it which is strength ofcafe industry. The respective industry get local loyalcustomers who can come at coffee shopat any time. Weather is main weakness at cafe orcoffee industry because summer as wellas winter impact on production ofcoffee beans. Due to which companiesoperating in respective sector buy it athigh price (Swot Analysis: Coffee andTea Industry, 2019). Staffs are not much loyal in cafeindustry. This is so because they getless pay but they have to give their fullefforts and hard-working. OpportunitiesThreat 1

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