BX3194 Destination Management and Planning

Running head: CRITICAL ANALYSIS OF A CASE STUDY OF SUSTAINABLE TOURISM
CRITICAL ANALYSIS OF A CASE STUDY OF SUSTAINABLE TOURISM
Name of the Student
Name of the University
Author Note

1
CRITICAL ANALYSIS OF A CASE STUDY OF SUSTAINABLE TOURISM
1. Identification of the Impacts
This section analyses the case study of the tourism activity and provide a list of the positive and
negative impacts that it is having on each of the destination community well-being capitals that
have been defined and described in class and in the required weekly readings. The links between the
impacts and the relevant well-being capital are clearly and explicitly presented in this context. This
section gives an overview of the key findings in the case.
The authors hence presents an alternative model for sustainable tourism development that considers
economic, social and environmental aspects for enhancing community benefits which is often not
considered in commercial and industrial tourism development. In this context the key impact of the
Community Benefit Tourism Initiative (CBTI) model has been identified and summarized in the
following table:
Table 1: The Community Benefit Tourism Initiative (CBTI) Positive and Negative Impacts
on Community Well-being Capitals
Type of Capital
(keywords from Batta,
2014, definitions)
Positive Impacts
(mentioned in the case
study)
Negative Impacts
(listed in the other
literature)
Financial Capital
(income, jobs, revenue for
businesses, taxes,
investment)
Provide revenue to local
hotel enterprises
Costs of managing hotel
business specially for the
SMES outweigh the benefits
Social Capital
(cultural, bonds between
community members)
Social engagement and
cultural integration due to
tourism builds intra-
community networks and
provides opportunity to
showcase and promote local
cultural values and cultural
importance
Crowding and congestion
due to tourism affects health
of the locals
Human Capital
(productivity)
Increase productivity and
provide income opportunity
Lack of skill and proper
development opportunity
often leads to lack of
employment for the local
community

2
CRITICAL ANALYSIS OF A CASE STUDY OF SUSTAINABLE TOURISM
Table 1 summarises the overview of the case study that represents the positive as well as negative
impacts that these authors have described related to different capitals which consist of community
well-being. Decisions about a particular capital and how the different impacts were linked with the
definitions associated with the different capitals are properly analysed in Batta (2014). These
definitions are properly summarised into some key words to form a clear overview about those
definitions, and these definitions are described with reference to the target capitals in Table 1. The
emphasis of the case study which is reviewed here is to demonstrate the positive aspects of the new
CBTI model of sustainable tourism and hence it only describes positive impacts. However it should
be noted that in order to set the context the authors have described drawbacks of tourism
development with reference to the sustainable economic, social and environmental development.
The second column includes potential negative impacts described by Mihalic (2016) against those
positive impacts that the authors of the case study have described in this context.

3
CRITICAL ANALYSIS OF A CASE STUDY OF SUSTAINABLE TOURISM
2. Analysis of the factors and processes that contribute to these impacts
This section explains the factors, conditions and processes that are credited with contributing to
both the positive and negative impacts as identified by the authors and described in the previous
section. The use of diagrams is considered as well in this section for in-depth and enhanced
explanation. Explanations are based on the relevant academic literature including refereed journals
and edited academic research books considered in this context. This section provides an
explanation of why and how the identified impacts are occurring.
Critical Analysis of the Case Study of Tourism and Destination Sustainability, along with review of
the available literature on how tourism can and does contribute to destination community wellbeing
describes various aspects that connect tourism activities to positive and negative impacts on
destination community wellbeing. It builds on the concepts and readings presented in class in weeks
1 through 4, and critical analysis and synthesis of additional relevant published materials.
The cased study clearly describes that tourism and the destination sustainability has integrated
relationship and there are various positive as well as negative impact that tourism has on the
destination sustainability. Tourism promotes economic development, cultural diversity, and social
integration. However there are some diverse aspect as well which has negative impact on the
community as well (Weaver & Jin, 2016). It affects the local community as development of tourism
industry is responsible for the degradation of the environmental resources, commercialization of
landscape, and congestion which is why economic development of the tourism industry is less
sustainable (Din, 2018).
The case study selected in this context provide an improved as well as a completely new approach
for tourism development that is focused on sustainable development. The authors in this case study
through the CBTI model has suggested increased community involvement, promotion of local
resources in the tourism event with protection of the natural resources, increase of coordination
between the local enterprises serving in the tourism industry and the government, skill and
development opportunity for the locals for increase in employment for developing an enhanced and
sustainable tourism industry in Manali, a popular tourism destination in the Himachal Pradesh. All
of these factors are closely related to the factors that are described in the lecture provided in the
week (Moscardo, 2019a) and contributes to the complexity of the sustainable tourism development.
These factors are dominance of external agents, limited local leadership, limited local involvement,
poor or no planning and a lack of awareness of negative impacts which needs proper analysis and
strategic planning for optimizing the context for tourism activities especially when sustainable
aspects are taken into consideration. The authors in the case study has discussed about various