Critical Analysis of Consumer Behavior

CRITICAL ANALYSIS OF
CONSUMER BEHAVIOR

Table of Contents
INTRODUCTION...........................................................................................................................3
Analysis of consumer behavior....................................................................................................3
Research methods........................................................................................................................6
Recommendations............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The file is on critical analysis of behaviour of consumer. It is the study of consumers reacting to
the products and services and other aspects of it say promotion which influence their behaviour
in a certain way. The file discusses on consumer behaviour theories, their analysis and
application of the same in integration of theories. It proves its application in the study of covid
vaccine. The critical analysis of the consumer behaviour through theories highlight factors which
can ultimately drive the market. The synthesis of secondary and primary research has been done
in the file. Customer have been interviewed and unbiased feedback has been taken. The file has
discussed the factors which have motivated the customers for going for the product and which
restrict their movement towards it. A thorough analysis through the theories has been provided.
The study also provides recommendations of how the government can increase people taking up
covid vaccine and spreading awareness through various measures which can influence people in
the right direction. The file takes an approach to study and analyse the consumer behaviour
which is volatile and requires authenticity and convincing abilities giving assurance about the
product by the marketer.
Analysis of behaviour of consumer
Consumer behaviour is studying people and companies of their selection and usage of products
and services. It is related to human psychological traits, motivation and reaction of people. The
three factors influence the considerations as:
Personal factors: They are basically interests and opinions of an individual. They are affected
by factors like age group, person’s gender, tradition, job etc.
Psychological factors: The answer to the campaign of marketing depends on the mind-making
and attitudes of people. It denotes ability of individual to understand information, perception of
need and attitude (Mothersbaugh, Hawkin and Kleiser,2019).
Social factors:Groups of peer are influential like family and friends and family along with
social websites. The factor encompasses social standards, income and academia.
The theories of consumer behaviour can be described as follows:
Marshallian Economics