Critical Analysis of Digital Marketing Campaign Report

Added on - 28 Dec 2019

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CRITICAL ANALYSIS OF DIGITAL MARKETINGCAMPAIGN
EXECUTIVE SUMMARYDigital marketing is the electronic platform which gives opportunity to the firm withregard to get connected with the number of customers globally. In digital marketing campaign ofthe products is done through the means such as Facebook, Twitter and You Tube etc. The givenmeans is also used by three different companies such as Cocal Cola, Samsung and Nike etc. Inthis regard, it has been found out that open happiness campaign delivering a visual and emotionaltreat to people during the time of economic recession in the market. The theme of the video wasto inspire people to continue to enjoy small pleasures of life. In addition to this, it has also beingexamined that Nike uses sources that are related, used and familiar with the set group ofcustomers. In that case, it has been noted that the individuals between the age of 15 to 25 yearsare highly concentrated on the social media applications like Facebook, Instagram, Twitter, etc.In the similar way, Samsung has also gained success in market through digital marketingcampaign.
TABLE OF CONTENTSINTRODUCTION..........................................................................................................................2SOCIAL MEDIA MARKETING OVERVIEW..............................................................................2IMAGE MARKETING..................................................................................................................3VIDEO MARKETING...................................................................................................................5CONCLUSION................................................................................................................................6RECOMMENDATION..................................................................................................................6REFERENCES...............................................................................................................................81
Illustration IndexIllustration 1: Nike's Instagram advertising....................................................................................72
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