This assignment provides an analysis of e-business marketing strategies and their impact on customer behavior and loyalty. It discusses various aspects of e-marketing, including customer-centric approaches, segmentation, and product differentiation. The assignment also highlights the importance of understanding customer preferences and creating a link between companies and customers through knowledge of customer-centric processes. A critical review of different authors' views on e-business marketing strategies is provided, with conclusions drawn about the emergence of new business processes considering customer-centric methods.